Unlocking the Secrets of SEO
Google published a proposal in the Schema.org Project GitHub instance that proposes proposing an update at Schema.org to expand the shopping structured data so that merchants can provide more shipping information that will likely show …
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Marketers work with search data every day, but we’re greatly underutilizing its potential. Let me explain. Search data can tell us all kinds of things about markets, audiences, behavior, and preferences. It’s a source of …
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Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly connect with modern consumers, brands …
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Microsoft upgrades Bing Webmaster Tools with extended data access, new recommendations system, and AI assistant in limited testing phase. Bing Webmaster Tools extends historical data to 16 months. “Insights” becomes “Recommendations” with enhanced features. AI-powered …
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Microsoft announced a number of new features for Bing Webmaster Tools including a new recommendations section, 16 months of data (up from six months) and a limited private preview of Copilot. Recommendations Bing Webmaster Tools …
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Google Ads is set to implement a new data retention policy, limiting historical data access to 11 years. As data privacy concerns continues to grow, tech companies may need to adjust their data retention policies. …
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Google integrates Amazon MCF with Merchant Center, offering improved shipping data display and potential boost in ad performance. Google is integrating Amazon MCF with Merchant Center. The update aims to improve shipping data …
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Study reveals Google’s cautious approach to AI-generated content in sensitive search results, varying across health, finance, legal, and political topics. Google shows AI Overviews for 50% of YMYL topics, with legal queries triggering them most …
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Tucked away in the Settings section of Google Search Console is a report few SEO professionals discuss, but I like to monitor. These reports are known as Crawl Stats. Here, you’ll find an interesting set …
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Google has announced an update to its Search Central documentation, introducing support for certification markup in product structured data. This change will take full effect in April and aims to provide more comprehensive and globally …
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