Tucked away in the Settings section of Google Search Console is a report few SEO professionals discuss, but I like to monitor. These reports are known as Crawl Stats. Here, you’ll find an interesting set …
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Google Expands Structured Data Support for Product Certifications
Google has announced an update to its Search Central documentation, introducing support for certification markup in product structured data. This change will take full effect in April and aims to provide more comprehensive and globally …
Continue readingFirst-party data checklist for marketers
With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. Use this checklist from OneTrust as your roadmap to cultivate trust, ensure …
Continue readingHow to maximize PPC and SEO data with co-optimization audits
What if I told you that some of the best SEO insights don’t come from organic search data alone? When SEO data is viewed in isolation, it only explains what’s happening in the organic search …
Continue readingReview Requests Should Be Treated Like Customer Service [Data Study]
Want to get rid of that sinking feeling of looking with envy at the high review volumes and star ratings of your top local competitors? You already know that both review count and ratings are …
Continue readingGoogle Introduces New Data Privacy Technology for Advertisers
Google has announced a new technology called “confidential matching” to enhance data privacy for advertisers. Confidential matching, which uses confidential computing technology, allows businesses to use their first-party data for advertising while maintaining stricter privacy …
Continue readingGoogle Expands Video Structured Data Options With New Property
Google adds ‘ineligibleRegion’ property to video structured data, allowing publishers to specify regions where videos shouldn’t appear in search results. Google added ‘ineligibleRegion’ to video structured data. It lets sites specify where videos shouldn’t appear …
Continue readingMeta to restrict data in Business Tools, impacting ad targeting
Meta is implementing new data restrictions in its Business Tools, which could potentially affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to privacy, but could complicate …
Continue readingGoogle May Unify Schema Markup & Merchant Center Feed Data
Google revealed it’s working to bridge the gap between two key product data sources that power its shopping results – website markup using schema.org structured data and product feeds submitted via Google Merchant Center. The …
Continue readingGoogle Rolls Out Tag Diagnostics Tool To Improve Data Quality
Google introduces Tag Diagnostics tool to help advertisers improve ad measurement accuracy and compliance across its platforms. Google has introduced a new Tag Diagnostics tool. The tool provides enhanced insights into measurement setups and helps …
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