Our question today follows well from the one I addressed previously, which is all about metadata for images. This time, it focuses specifically on one aspect of metadata: “Is there any SEO benefit to image …
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Unlocking the Secrets of SEO
Our question today follows well from the one I addressed previously, which is all about metadata for images. This time, it focuses specifically on one aspect of metadata: “Is there any SEO benefit to image …
Continue readingGoogle is capping Customer Match list durations at 540 days, a significant shift that could impact advertisers’ targeting strategies and campaign performance. By the numbers: New maximum duration: 540 days Implementation date: April 7, 2025 …
Continue readingGoogle has updated its Merchant listing structured data guidelines to add a new beta for member pricing priceType, aka validForMemberTier property. Google also clarified the active prices, sale prices, strikethrough prices with more examples and instructions. …
Continue readingAre you ready to elevate your lead generation and conversion strategies? With the evolving landscape of digital marketing, understanding how to optimize your campaigns and leverage AI for better efficiency, ROI, and customer retention is …
Continue readingAs SEO professionals, we’re data-driven. So, it’s ironic that we need to ask a counterintuitive question: “Where are the missing bullet holes in Google Analytics 4 (GA4)?” Most of us trust the event-based data that …
Continue readingIn the fast-paced world of PPC advertising, marketers are constantly seeking ways to streamline their workflows and improve performance. Managing PPC campaigns efficiently requires a delicate balancing act of multiple tasks: Analyzing data. Optimizing bid …
Continue readingGoogle has rolled out updated documentation on how to combine data from Google Analytics and Search Console. Unified SEO Insights The new guidelines recommend using Google Analytics and Google Search Console together. Google Analytics tracks …
Continue readingYouTube updates Analytics with more prominent device data, helping you tailor content to shifting viewing habits. Creators can now view device type data easily. Data reveals how audiences watch content. Device usage shapes video recommendations.
Continue readingThe competitive research tool similarweb released its Digital 100 list of sites with the largest growth in traffic, providing insights into what’s driving traffic growth across various informational and shopping categories. Gig Economy Shows Strong …
Continue readingA recent investigation has uncovered a problem for websites relying on JavaScript for structured data. This data, often in JSON-LD format, is difficult for AI crawlers to access if not in the initial HTML response. …
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