In B2B PPC lead generation, the goal of most advertising campaigns isn’t to drive sales but leads. These leads eventually turn into sales, but it often takes 12–18 months. There are multiple touchpoints along the …
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Review Requests Should Be Treated Like Customer Service [Data Study]
Want to get rid of that sinking feeling of looking with envy at the high review volumes and star ratings of your top local competitors? You already know that both review count and ratings are …
Continue reading5 ways to transform the customer experience with AI
Many C-level executives are convinced AI is a must-have competitive tool. According to a recent study from IBM’s Institute for Business Value, 75% of CEOs believe that competitive advantage will depend on who has the …
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