Inflation continues to weigh heavily on consumers and businesses alike. Retailers nationwide face squeezed profit margins due to rising wages and material costs. Businesses must invest in advertising to stay competitive, yet these expenses are …
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PMax performance stable, but Search CPCs increasing
The latest performance data for Google Ads campaigns running Performance Max (PMax) in Q3 2023 vs. Q3 2024 paints a mixed picture, according to an Optmyzr study. While advertisers saw modest year-over-year gains in return …
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