Since the first broad core algorithm update, there has been much confusion, debate, speculation, and questions about what exactly it is. How does a core update differ from a named update that many SEO pros …
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Google’s Mueller Dismisses Core Web Vitals Impact On Rankings
Google Search Advocate John Mueller has reaffirmed that Core Web Vitals are not major ranking factors, responding to data that suggested otherwise. His statements come amid growing industry discussion about the immediate impact of site …
Continue readingHow to find the ‘best’ Core Web Vitals opportunities
A big challenge for many SEO professionals is identifying what needs to change to move the needle. This article recaps a topic from my SMX Advanced presentation on determining which URLs you should prioritize for …
Continue readingGoogle Rolls Out CrUX Vis Core Web Vitals Tool
Google rolled out a new Core Web Vitals tool called CrUX Vis that shows you hidden patterns in performance scores and offers guidance on what to improve. The data is sourced from the CrUX dataset …
Continue readingAugust 2024 Google core update and a recovery plan
In August, Google rolled out one of its most significant updates of the year. Many SEOs believed it was a partial rollback of the controversial Helpful Content Update – a potential mea culpa from Google. …
Continue readingWhy Google Lighthouse Doesn’t Include INP, A Core Web Vital
Google’s Lighthouse doesn’t use the Interaction to Next Paint (INP) metric in its standard tests, despite INP being one of the Core Web Vitals. Barry Pollard, Web Performance Developer Advocate on Google Chrome, explained the …
Continue reading3 core flaws of SEO audits (and what to do instead)
Automated SEO audits from tools like Ahrefs or Semrush are a bane of the SEO industry. While an SEO audit may be useful, it won’t help build your SEO strategies, achieve your KPIs and grow …
Continue readingThe 5 core focus areas of website optimization
Learn on-page and technical SEO best practices and performance optimization techniques. Edna Chavira on September 17, 2024 at 4:04 pm | Reading time: 1 minute SearchBot is thinking … Get ready to elevate your online presence …
Continue readingGoogle August 2024 core update rollout is now complete
Google’s August 2024 core update is now done rolling out, a Google spokesperson told us. It started on August 15, 2024 and completed 19 days later on September 3, 2024. This update caused a lot of ranking …
Continue readingHow You Can Measure Core Web Vitals
Google has defined a set of metrics site owners should focus on when optimizing for page experience. Core Web Vitals metrics are part of Google’s page experience factors that all websites should strive to meet. …
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