The Department of Justice (DOJ) and Google gave their final arguments on Monday in an antitrust case regarding Google’s digital advertising technology. U.S. District Judge Leonie Brinkema is expected to make a decision by the …
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Google AdMob launches new controls for high-engagement mobile ads
AdMob is rolling out a new app-level setting that controls high-engagement ads in interstitial and rewarded formats, launching in the coming weeks. Why it matters. App developers will soon have more control over how engaging …
Continue readingYouTube adds channel-level ad category blocking controls
YouTube is introducing channel-level ad blocking controls, moving this functionality from AdSense directly into the YouTube platform. How it works: Creators can access ad blocking controls via YouTube Studio on desktop. Feature available to channels …
Continue readingGoogle Ads Rolls Out New Performance Max Insights And Controls
Google announces updates for Performance Max campaigns, including creative reporting, insights, and increased advertiser controls. Google adding new creative asset reporting for Performance Max campaigns. More insights and customization options coming to Performance Max reports. …
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