Creating content for your audience involves much more than sprinkling the right keywords throughout your website. To truly resonate with potential customers and drive conversions, you need to understand your audience’s journey and tailor your …
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How To Leverage Your Content Knowledge Graph To Support Your Marketing Strategy
Knowledge graphs have existed for a long time and have proven valuable across social media sites, cultural heritage institutions, and other enterprises. A knowledge graph is a collection of relationships between entities defined using a …
Continue readingEvidence That Google Detects AI-Generated Content
A sharp-eyed Australian SEO spotted indirect confirmation about Google’s use of AI detection as part of search rankings that was hiding in plain sight for years. Although Google is fairly transparent about content policies, the …
Continue readingA new era for image SEO and licensable content
In a landmark move, Getty Images announced its plans to acquire Shutterstock (disclosure: I previously worked as product SEO for the company), uniting two titans of the stock photography and creative assets industry. In SEO, …
Continue readingMeta gave special content moderation treatment to top advertisers
Meta implemented “guardrails” in 2023 that exempted high-spending advertisers from automatic content moderation, instead routing their content to human reviewers. This system was designed to prevent mistaken penalties against major brands that drive significant revenue, …
Continue reading7 Content Writing Trends For 2025
As the fourth industrial revolution continues to evolve, the ways we consume news, interact with brands, and market our products are radically shifting. A key driver of this shift remains on the content we create …
Continue reading17 Expert Tips For Content Writing In 2025
Let’s face it: Creating content that makes an impact has gotten a lot harder. With AI becoming more sophisticated by the day, it’s no wonder there’s a looming fear of machines replacing humans. And as …
Continue readingMarketing Calendar 2025 With Template To Plan Your Content
Setting yourself and your organization up for successful marketing means understanding the interesting dates, holidays, and events throughout the year that you can leverage for your brand. Pulling that information together takes time and effort, …
Continue reading7 Content Writing Trends For 2025
As the fourth industrial revolution continues to evolve, the ways we consume news, interact with brands, and market our products are radically shifting. A key driver of this shift remains on the content we create …
Continue readingThe Rise Of Situational Content Strategies
Content marketing is experiencing a paradigm shift. For decades, marketers have relied on the traditional funnel – a linear model designed to move consumers from awareness to action. But, as consumer behavior evolves, so must …
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