Social media influences modern culture and consumer behavior, so brands are pressured to stay relevant. The 2025 Sprout Social Index reveals that 40% of consumers find it “cool” when brands engage in viral trends, while …
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Tag: Consumers
Marketing Trend: Consumers Prefer Relatability
A new iStock 2025 Marketing Trends report finds declining consumer trust in social media and influencers, emphasizing the importance of relatability over perfection for marketers and businesses. Trust For Marketing Success The iStock report finds …
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5 Ways DOJ Proposals Harm Business and Consumers
Google responded to the U.S. Department of Justice (DOJ) antitrust proposals for breaking up the company to address its dominance in search and online advertising, asserting that the remedies will harm user security, raise costs …
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