Unlocking the Secrets of SEO
Microsoft is rolling out significant updates to its advertising platform, focusing on household attribution and regulatory compliance. Household attribution: Tracks ad engagement across devices in the same household Helps advertisers: Match cross-device ad interactions – …
Continue reading
Google rolled out integrated Consent Management Platform (CMP) setup in Google Tag UI, streamlining consent management across Google Ads, Google Analytics, Campaign Manager 360, and Google Tag Manager. Why we care. This update simplifies compliance …
Continue reading
In an age where data privacy laws are rapidly evolving, businesses are in search of more than just the standard cookie banner solution. They need a comprehensive approach to navigate this intricate landscape and build …
Continue reading
Google has announced changes to its consent management tools to address the challenges advertisers face with evolving privacy regulations. According to Google’s Ads Liaison, Ginny Marvin, the new integrated Consent Management Platform (CMP) setup will …
Continue reading