Change - SEOPARK

How a Google breakup could change the PPC industry

On November 6, 2024 By meo In Seo

Google’s adtech antitrust trial raises critical questions about the future of paid search, with a potential company breakup on the line. With search engines dominating nearly 90% of the global search market, PPC advertisers and marketers face …

How DOJ Ruling Could Change Search

On Oktober 13, 2024 By meo In Seo

In a landmark antitrust case, the U.S. Department of Justice (DOJ) has outlined potential remedies to address Google’s monopoly in search and search advertising. While “breaking up Google” is a popular headline phrase, the reality …

Google is making a major change to Local Service Ads

On Oktober 10, 2024 By meo In Seo

Businesses will soon need a Google Business Profile (GBP) to continue running Local Service Ads (LSAs) and displaying customer reviews. This change tightens the integration of LSAs and GBPs, with Google positioning the Business Profile …

Microsoft is about to change how Copilot ads appear and trigger

On Oktober 2, 2024 By meo In Seo

Microsoft Advertising will soon change the way ads in Copilot appear to users, as well as how ads trigger. Advertisers are also about to get two new pilot features. New Copilot ad experience. Copilot ads …

According to a new statement by John Mueller of Google, fixing the hierarchy of headings won't improve your rankings.

Google Says Fixing Headings Won’t Change Rankings

On September 10, 2024 By meo In Seo

Google’s John Mueller answered a question on Reddit about heading elements, confirming a slight impact but downplaying its significance, saying a lot about how Google uses headings. Hierarchical Heading Structure Hierarchical and hierarchy in the …