Sundar Pichai, Google’s CEO, was interviewed by Andrew Ross Sorkin at the New York Times DealBook Summit, where he discussed what to expect from Google Search in 2025 but also struggled to articulate Google’s concern …
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Search will profoundly change in 2025
Buckle up, again? Google Search will continue to change profoundly in 2025, according to Alphabet/Google CEO Sundar Pichai, who was interviewed during the 2024 New York Times DealBook Summit. Google Search in 2025. Typically elusive …
Continue readingHow The Rapid Growth Of Bots Could Change The Open Web
How does the rapid growth of bots change the open web? More than half of the web’s traffic comes from bots: Imperva’s Bad Bot Report 2024 reveals that almost 50% of total internet traffic wasn’t …
Continue readingHow Social Media Enhances SEO: Strategies For Change
The synergy between social media and SEO is critical in modern digital marketing. As a seasoned SEO professional with 26 years of experience, I’ve observed how recent developments – such as the Google algorithm updates …
Continue readingHow a Google breakup could change the PPC industry
Google’s adtech antitrust trial raises critical questions about the future of paid search, with a potential company breakup on the line. With search engines dominating nearly 90% of the global search market, PPC advertisers and marketers face …
Continue readingHow Social Media Enhances SEO: Strategies For Change
The synergy between social media and SEO is critical in modern digital marketing. As a seasoned SEO professional with 26 years of experience, I’ve observed how recent developments – such as the Google algorithm updates …
Continue readingHow DOJ Ruling Could Change Search
In a landmark antitrust case, the U.S. Department of Justice (DOJ) has outlined potential remedies to address Google’s monopoly in search and search advertising. While “breaking up Google” is a popular headline phrase, the reality …
Continue readingGoogle is making a major change to Local Service Ads
Businesses will soon need a Google Business Profile (GBP) to continue running Local Service Ads (LSAs) and displaying customer reviews. This change tightens the integration of LSAs and GBPs, with Google positioning the Business Profile …
Continue readingMicrosoft is about to change how Copilot ads appear and trigger
Microsoft Advertising will soon change the way ads in Copilot appear to users, as well as how ads trigger. Advertisers are also about to get two new pilot features. New Copilot ad experience. Copilot ads …
Continue readingGoogle Says Fixing Headings Won’t Change Rankings
Google’s John Mueller answered a question on Reddit about heading elements, confirming a slight impact but downplaying its significance, saying a lot about how Google uses headings. Hierarchical Heading Structure Hierarchical and hierarchy in the …
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