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Google is rolling out brand guidelines settings for Performance Max campaigns, first announced in May, allowing advertisers to customize elements like business names, logos, colors and fonts. How it works. Advertisers can tailor ad creative …
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As we head into 2025, the intersection of Account-Based Marketing (ABM) and Artificial Intelligence (AI) creates opportunities for marketers to drive personalized, data-driven campaigns that deliver better results. In this webinar, experts from Demandbase explore …
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Google Ads is enhancing its Performance Max campaigns with new AI-driven features. These updates are focused on asset testing, video optimization, and campaign management. The features arrive as advertisers gear up for the holiday shopping …
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Welcome back to our series on getting started with value-based bidding for lead gen marketers! We’ve discussed evaluating whether it makes sense for your business, setting your data strategy, and assigning the right values for …
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Cybersecurity researchers are warning people over a troubling rise in “malvertising”—the use of online ads to deploy malware, phishing scams, and other attacks. A report from Malwarebytes found that malvertising incidents in the U.S. surged …
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Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a …
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Google Ads is quietly testing a new “Promotions” feature within App Campaigns, offering advertisers a fresh way to drive engagement during key events. This beta feature is currently only available to a limited number of …
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Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, with a focus on Demand Gen for both Action and Awareness goals. Why we care. These new plans allow advertisers to …
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