Expanding your Google Ads campaigns to international markets sounds exciting – until you realize just how many settings can make or break your results. If you assume that what works in your home country will …
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Tag: campaigns
Why you need humans, not just AI, to run great SEO campaigns
“Why can’t we just use AI to do it?” Whether you’re on the brand or agency side of SEO, I’m guessing you’ve heard some version of this from an exec or a client with little …
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Meta simplifies Advantage+ campaign setup, adds leads campaigns
Meta is expanding its AI-powered advertising tools to help businesses get better results from their campaigns, with early tests showing significant cost reductions and performance improvements. Details. Meta is rolling out these new features: A …
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Google sunsets Maximum CPV strategy for Video View campaigns
Google Ads will make significant changes to Video View Campaigns starting in April. Google is introducing a Target Cost-Per-View (CPV) bidding strategy and replacing the Maximum CPV option for new campaigns. Existing campaigns using Maximum …
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Google drops ad scheduling for Smart Bidding campaigns?
Google quietly updated its policies to remove ad scheduling for campaigns using Smart Bidding, raising eyebrows across the paid search community. Ad scheduling lets advertisers control when their ads show, aligning campaigns with business hours …
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Microsoft Launches Multi-Format Campaigns for Audience Ads
Following on the footsteps of Performance Max campaigns, Microsoft Ads launched multi-format campaigns for Audience Ads. This new feature allows advertisers to create a single campaign that seamlessly integrates various ad formats, including native, display, …
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How to improve PPC lead quality for B2B campaigns
Lead generation has three undeniable truths: It’s easy to drive leads. It’s hard to drive quality leads. If you deliver poor ones, your sales team won’t be happy. Nearly every lead gen brand that approaches …
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6 tips for successful ecommerce search campaigns
Having a clear ecommerce search strategy is essential – especially during the holidays. Ready to refine your PPC approach? Success will hinge on seamless collaboration between sales, marketing, and media teams. The specifics may vary, …
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Google Ads outage disrupts campaigns
Add Search Engine Land to your Google News feed. New on Search Engine Land About the author Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid …
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Cross-Channel Remarketing Campaigns: A Complete Guide
In a perfect world, consumers would purchase after just one interaction with a brand. The reality is, we don’t live in a perfect world. Unfortunately, many brands believe that building the perfect campaign structure, having …
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