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Tag: brands

Beyond Vanity Metrics: How Brands Are Measuring Social Media Impact

How Brands Are Measuring Social Media Impact In 2025

On Februari 23, 2025 By meo In Seo

[ad_1] Social media marketing metrics look vastly different today than they did even a few years ago. Numbers used to define social success – the more likes, shares, and followers, the better. Yet, numbers are …

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Where Are The Missing Data Holes In GA4 That Brands Need?

Where Are The Missing Data Holes In GA4 That Brands Need?

On Februari 9, 2025 By meo In Seo

[ad_1] As SEO professionals, we’re data-driven. So, it’s ironic that we need to ask a counterintuitive question: “Where are the missing bullet holes in Google Analytics 4 (GA4)?” Most of us trust the event-based data …

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Are People Clicking Links In ChatGPT Search? Brands Say Yes

Are People Clicking Links In ChatGPT Search? Brands Say Yes

On Januari 22, 2025 By meo In Seo

[ad_1] A report from Modern Retail shows that people who use ChatGPT and Google Gemini for quick summaries also click the links these tools provide. This is important for marketers, as it suggests that AI-driven …

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TikTok Marketing: An In-Depth Guide For Brands

An In-Depth Guide For Brands

On Januari 4, 2025 By meo In Seo

[ad_1] TikTok is a highly influential social media platform that is invaluable for trends and information sourcing. It might not have the direct conversion of other platforms, but most brands should consider a TikTok marketing strategy. …

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Keys To A Successful Webinar That Drives Leads For Brands

Keys To A Successful Webinar That Drives Leads For Brands

On Januari 1, 2025 By meo In Seo

[ad_1] So, you’ve decided to host a webinar. After all, you’ve heard it’s a great means of thought leadership, communicating directly with your ideal audience and providing your expert insights in an exclusive and uninterrupted …

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Building a PPC roadmap for new brands: 10 questions to ask

Building a PPC roadmap for new brands: 10 questions to ask

On November 22, 2024 By meo In Seo

[ad_1] Once brands decide to start a PPC program, they often want to get moving immediately. However, there are a few things they either haven’t thought of or need a reality check before they’re truly …

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Q5 (Dec. 25- Jan. 1) ads can pay off big for brands

Q5 (Dec. 25- Jan. 1) ads can pay off big for brands

On November 14, 2024 By meo In Seo

[ad_1] Many brands cut back on paid search ads in the post-holiday period, leaving an opening for savvier marketers to scoop up valuable inventory at lower costs. That’s according to a report by Google Ads …

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YouTube unveils new tools to help brands tap into creator content & Shorts ads

YouTube unveils new tools to help brands tap into creator content & Shorts ads

On November 13, 2024 By meo In Seo

[ad_1] YouTube is rolling out new features aimed at making its platform more advertiser-friendly. Key initiatives include: Format buying controls to customize ad placements, like running a campaign exclusively on Shorts New Shorts-specific ad formats …

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Improve Your Brand's Influence and Boost Your SEO With These Tips

Improve Your Brand’s Influence and Boost Your SEO With These Tips

On September 24, 2024 By meo In Seo

[ad_1] For better or worse, brands have come to dominate Google search results, shaping the way users interact with the internet. As AI continues to evolve and search engines become more adept at understanding both …

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8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention

8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention

On September 10, 2024 By meo In Seo

[ad_1] Despite TikTok’s increasing importance to marketers, the majority of brands are not getting it right, and their videos on the social media platform are under-performing. According to new research, 84% of the video content released …

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