A report from Modern Retail shows that people who use ChatGPT and Google Gemini for quick summaries also click the links these tools provide. This is important for marketers, as it suggests that AI-driven search …
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An In-Depth Guide For Brands
TikTok is a highly influential social media platform that is invaluable for trends and information sourcing. It might not have the direct conversion of other platforms, but most brands should consider a TikTok marketing strategy. As …
Continue readingKeys To A Successful Webinar That Drives Leads For Brands
So, you’ve decided to host a webinar. After all, you’ve heard it’s a great means of thought leadership, communicating directly with your ideal audience and providing your expert insights in an exclusive and uninterrupted way. …
Continue readingBuilding a PPC roadmap for new brands: 10 questions to ask
Once brands decide to start a PPC program, they often want to get moving immediately. However, there are a few things they either haven’t thought of or need a reality check before they’re truly ready …
Continue readingQ5 (Dec. 25- Jan. 1) ads can pay off big for brands
Many brands cut back on paid search ads in the post-holiday period, leaving an opening for savvier marketers to scoop up valuable inventory at lower costs. That’s according to a report by Google Ads optimization …
Continue readingYouTube unveils new tools to help brands tap into creator content & Shorts ads
YouTube is rolling out new features aimed at making its platform more advertiser-friendly. Key initiatives include: Format buying controls to customize ad placements, like running a campaign exclusively on Shorts New Shorts-specific ad formats like …
Continue readingImprove Your Brand’s Influence and Boost Your SEO With These Tips
For better or worse, brands have come to dominate Google search results, shaping the way users interact with the internet. As AI continues to evolve and search engines become more adept at understanding both the …
Continue reading8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention
Despite TikTok’s increasing importance to marketers, the majority of brands are not getting it right, and their videos on the social media platform are under-performing. According to new research, 84% of the video content released by …
Continue readingHow search query length is shifting in the LLM era: Insights for brands
The advent of large language models (LLMs) marks the most significant shift in the search experience since the rise of mobile technology. Google’s SERPs are evolving beyond the traditional 10 blue links, introducing AI Overviews …
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