[ad_1] Social media marketing metrics look vastly different today than they did even a few years ago. Numbers used to define social success – the more likes, shares, and followers, the better. Yet, numbers are …
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Unlocking the Secrets of SEO
[ad_1] Social media marketing metrics look vastly different today than they did even a few years ago. Numbers used to define social success – the more likes, shares, and followers, the better. Yet, numbers are …
Continue reading[ad_1] As SEO professionals, we’re data-driven. So, it’s ironic that we need to ask a counterintuitive question: “Where are the missing bullet holes in Google Analytics 4 (GA4)?” Most of us trust the event-based data …
Continue reading[ad_1] A report from Modern Retail shows that people who use ChatGPT and Google Gemini for quick summaries also click the links these tools provide. This is important for marketers, as it suggests that AI-driven …
Continue reading[ad_1] TikTok is a highly influential social media platform that is invaluable for trends and information sourcing. It might not have the direct conversion of other platforms, but most brands should consider a TikTok marketing strategy. …
Continue reading[ad_1] So, you’ve decided to host a webinar. After all, you’ve heard it’s a great means of thought leadership, communicating directly with your ideal audience and providing your expert insights in an exclusive and uninterrupted …
Continue reading[ad_1] Once brands decide to start a PPC program, they often want to get moving immediately. However, there are a few things they either haven’t thought of or need a reality check before they’re truly …
Continue reading[ad_1] Many brands cut back on paid search ads in the post-holiday period, leaving an opening for savvier marketers to scoop up valuable inventory at lower costs. That’s according to a report by Google Ads …
Continue reading[ad_1] YouTube is rolling out new features aimed at making its platform more advertiser-friendly. Key initiatives include: Format buying controls to customize ad placements, like running a campaign exclusively on Shorts New Shorts-specific ad formats …
Continue reading[ad_1] For better or worse, brands have come to dominate Google search results, shaping the way users interact with the internet. As AI continues to evolve and search engines become more adept at understanding both …
Continue reading[ad_1] Despite TikTok’s increasing importance to marketers, the majority of brands are not getting it right, and their videos on the social media platform are under-performing. According to new research, 84% of the video content released …
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