Has Google recently turned up the visibility dial for “brands”? Every consulting pitch deck has a “build a strong brand” slide. We all know “brand” is important for SEO. We’ve all heard Eric Schmidt’s quote: …
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How to improve brand visibility in organic search
Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. High brand visibility means that …
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