Google is rolling out brand guidelines settings for Performance Max campaigns, first announced in May, allowing advertisers to customize elements like business names, logos, colors and fonts. How it works. Advertisers can tailor ad creative …
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Ready to Make Reddit Work for Your Brand? [Webinar]
Looking to unlock the power of Reddit’s unique platform to boost your brand, build organic strategies, or foster community engagement? We’re bringing together the experts, and they’re going to tell you how to do it. …
Continue readingBuilding your brand on Reddit, Quora, TikTok and more
Relying solely on Google for SEO is no longer enough. Expanding your SEO efforts to platforms like TikTok, Reddit and Quora can help you reach new audiences, build brand credibility and foster authentic connections. This …
Continue readingGoogle’s Search Liaison Addresses Brand Bias Concerns
In a recent interview with Aleyda Solis, Google’s Search Liaison, Danny Sullivan, discussed the company’s approach to ranking smaller websites versus larger brands. This topic has long been a point of contention, with concerns that …
Continue readingHas Google Dialed Up The Brand Factor Even More?
Has Google recently turned up the visibility dial for “brands”? Every consulting pitch deck has a “build a strong brand” slide. We all know “brand” is important for SEO. We’ve all heard Eric Schmidt’s quote: …
Continue readingHow to improve brand visibility in organic search
Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. High brand visibility means that …
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