[ad_1] There are several reasons to migrate your website. They might be to enhance website security through another hosting provider, update your brand image, or improve your user experience. Whatever the reason, you’ll need to …
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Tag: Avoid
18 Of The Biggest Mistakes You Must Avoid
[ad_1] You can’t talk about SEO without mentioning keyword research. Most SEO marketing campaigns start with keyword research. (Or at least they should). If you haven’t upped your keyword research game, you could be holding …
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Topic clustering for SEO: 5 mistakes to avoid
[ad_1] Topic clustering is my preferred approach for building topic authority in SEO. Even without the benefits of keeping content organized and easy to expand, it encourages SEOs to prioritize user intent and relevance over …
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How To Avoid Search Budget Cannibalization For A Better Share Of Spend
[ad_1] In nearly 20 years in search marketing, something I continue to see and debate about is shared budgets. When I ask the advertiser why, I always get a similar answer: “We have a set …
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Bad & Toxic Backlinks You Should Avoid
[ad_1] Link building is a complicated art form with many different tactics and approaches. Despite being one of the most mature processes in SEO, there’s still much disagreement about what makes a “bad” or “good” …
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Google’s AI Overviews Avoid Political Content, New Data Shows
[ad_1] Study reveals Google’s cautious approach to AI-generated content in sensitive search results, varying across health, finance, legal, and political topics. Google shows AI Overviews for 50% of YMYL topics, with legal queries triggering them …
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Advanced Strategies And Pitfalls To Avoid
[ad_1] Since its launch in 2021, Google’s Performance Max (PMax) campaigns have revolutionized how we approach cross-channel advertising. But while this AI-powered campaign has been a game-changer for many, particularly in ecommerce, its application for …
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