Unlocking the Secrets of SEO
Too many brands and content creators focus on driving audience growth and lose sight of maintaining engagement. Capturing attention is one thing, but retaining attention and building engagement are greater challenges. Ultimately, it costs more …
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Paid search isn’t generally at the top of marketers’ minds when they think about audience planning, but it’s a vital part of all campaigns. Though paid search is a “pull” instead of a “push” marketing …
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YouTube has more than 2.5 billion users, and it is the second most popular social media network worldwide. Yet, only some marketers are making use of this platform. A recent Social Media Examiner industry report …
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Google Ads now allows advertisers to create remarketing lists based on viewers of specific YouTube creator videos, unlocking new possibilities for targeted campaigns. Previously, advertisers could only create remarketing lists based on viewers’ interactions with …
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Advertisers aren’t seeing the audience recommendations feature from the Insights tab, a move that removes automated suggestions for targeting specific audiences. August 20th update. Google has given a statement mentioning another reporting glitch: “Audience Insights …
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