attribution – SEOPARK

LinkedIn launches two tools to enhance marketing attribution

On Februari 20, 2025 By meo In Seo

[ad_1] LinkedIn introduced two new features aimed at helping marketers optimize their campaigns and prove their impact: the Conversions API (CAPI) and the Revenue Attribution Report (RAR). Driving the news: Conversions API (CAPI). Enables marketers …

Marketing attribution models: The pros and cons

On Februari 11, 2025 By meo In Seo

[ad_1] As third-party cookies phase out, measuring marketing performance is becoming more complex. Advertisers rely on various attribution methods, each with strengths and limitations. Choosing the right one requires understanding their differences. For instance, Google …

ChatGPT Search Shows 76.5% Error Rate In Attribution Study

On November 30, 2024 By meo In Seo

[ad_1] OpenAI’s ChatGPT Search is struggling to accurately cite news publishers, according to a study by Columbia University’s Tow Center for Digital Journalism. The report found frequent misquotes and incorrect attributions, raising concerns among publishers …

What it means for SEO and attribution

On November 9, 2024 By meo In Seo

[ad_1] Back in August 2024, some site owners started to notice that a parameter called srsltid= being appended to their organic listings. The srsltid= parameter is nothing new. Barry Schwartz reported it here in February …