Google Ads is enhancing its Performance Max campaigns with new AI-driven features. These updates are focused on asset testing, video optimization, and campaign management. The features arrive as advertisers gear up for the holiday shopping …
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Google Performance Max gets new AI-powered video creation, asset testing
Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to help with creative optimizations and new Performance Max capabilities. Key updates: Imagen 3 integration for …
Continue readingReddit introduces AI-powered keyword targeting features
Reddit is enhancing its advertising platform with new keyword targeting capabilities, aiming to improve ad relevance and performance for advertisers. The big picture. Reddit is leveraging its community-driven structure to provide contextual advertising opportunities, potentially …
Continue readingReddit launches AI-powered tools to boost ad creation
Reddit unveiled new features for its Ads Manager, including an ads inspiration library, AI copywriter and image auto-cropper. These tools aim to help advertisers, especially small businesses, create more effective ads that resonate with Reddit’s …
Continue readingAmazon Ads launches AI-powered video
Amazon Ads today unveiled new generative AI features aimed at helping advertisers create more engaging video and image content. The tools include Video generator and live image capabilities, both currently in beta for select U.S. …
Continue readingHubSpot Rolls Out AI-Powered Marketing Tools
HubSpot announced a push into AI this week at its annual Inbound marketing conference, launching “Breeze.” Breeze is an artificial intelligence layer integrated across the company’s marketing, sales, and customer service software. According to HubSpot, …
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