The Snapchat ad ecosystem just expanded with two new placement options. On Tuesday, Snap announced they started testing on two new placements: Sponsored Snaps Promoted Places While not available to the general public yet, Snap …
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Tag: advertising
TikTok unveils 5 new advertising tools
TikTok announced new advertising solutions that aim to help brands achieve better business results. The big picture. TikTok is positioning itself as more than just an entertainment platform, emphasizing its role in driving consumer actions …
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Meta introduces generative AI video advertising tools
New generative AI video creation tools for advertisers on Facebook and Instagram, Meta announced today. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. Meta …
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How AI is advancing advertising and changing consumer engagement
Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. Here are the key points he raised in his presentation, …
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