Ever since its launch, TikTok has been a dominant marketing force. Beyond its impressive reach of over 1 billion active users across 154 countries, it has proven itself as an unparalleled platform for engagement and …
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Tag: advertising
Amazon opens advertising to other retailers
Amazon, the third-largest digital advertising platform behind Alphabet and Meta, is extending its ad technology to other retailers – a move that could significantly reshape the retail media landscape. Amazon’s new Retail Ad Service allows …
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Instacart expands foodservice advertising
Cut+Dry, a major ecommerce platform for foodservice distributors and manufacturers, is integrating Instacart’s Carrot Ads technology to unlock new advertising revenue streams and connect brands with buyers at the point of sale. Food manufacturers have …
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Microsoft revamps advertising tracking, consent features
Microsoft is rolling out significant updates to its advertising platform, focusing on household attribution and regulatory compliance. Household attribution: Tracks ad engagement across devices in the same household Helps advertisers: Match cross-device ad interactions – …
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Microsoft Advertising: A comprehensive guide
Microsoft Advertising remains the underappreciated gem in the digital advertising landscape. While Google Ads dominates search globally, Microsoft’s ad platform has quietly built a significant presence. In desktop search, it commands over 30% of the …
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OpenAI has no immediate plans for ChatGPT advertising
Don’t expect advertising anytime soon in OpenAI products, including ChatGPT and ChatGPT search. Although it’s possible OpenAI will add ads in the future to its AI search engine, nothing is imminent. What OpenAI is saying. …
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Snapchat Is Testing 2 New Advertising Placements
The Snapchat ad ecosystem just expanded with two new placement options. On Tuesday, Snap announced they started testing on two new placements: Sponsored Snaps Promoted Places While not available to the general public yet, Snap …
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TikTok unveils 5 new advertising tools
TikTok announced new advertising solutions that aim to help brands achieve better business results. The big picture. TikTok is positioning itself as more than just an entertainment platform, emphasizing its role in driving consumer actions …
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Meta introduces generative AI video advertising tools
New generative AI video creation tools for advertisers on Facebook and Instagram, Meta announced today. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. Meta …
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How AI is advancing advertising and changing consumer engagement
Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. Here are the key points he raised in his presentation, …
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