advertisers – SEOPARK

Google just lifted its 2019 ban on fingerprinting for advertisers

On Februari 19, 2025 By meo In Seo

[ad_1] As of a few days ago, Google now allows advertisers to use fingerprinting to track users across devices and websites, collecting data points like IP addresses, operating system details, and screen resolution. Why we …

6 advanced (yet missing) Meta Ads KPIs to track success

Meta gave special content moderation treatment to top advertisers

On Januari 9, 2025 By meo In Seo

[ad_1] Meta implemented “guardrails” in 2023 that exempted high-spending advertisers from automatic content moderation, instead routing their content to human reviewers. This system was designed to prevent mistaken penalties against major brands that drive significant …

Google tests new AI tool for large advertisers

On Oktober 28, 2024 By meo In Seo

[ad_1] Google started pitching advertisers on “Search Bidding Exploration,” an AI-powered tool that identifies valuable but low-traffic search queries. This new AI-powered feature in beta aims to help advertisers find untapped traffic opportunities in search …

Meta gives advertisers new ad tools ahead of holidays

On September 17, 2024 By meo In Seo

[ad_1] Meta introduced a suite of new advertising tools and formats ahead of the holiday season, aiming to help businesses capture sales by reaching customers with more personalized and timely messages. These updates, integrated with …

Google Introduces New Data Privacy Technology for Advertisers

On September 12, 2024 By meo In Seo

[ad_1] Google has announced a new technology called “confidential matching” to enhance data privacy for advertisers. Confidential matching, which uses confidential computing technology, allows businesses to use their first-party data for advertising while maintaining stricter …

Meta Announces Updates To Business Tools Affecting Advertisers

On September 10, 2024 By meo In Seo

[ad_1] Meta is restricting data access in its Business Tools. Custom audiences and ad sets may be affected or paused. Advertisers need to adapt their tracking and reporting strategies. Meta has informed businesses of upcoming …

Reddit’s Strategy To Attract Advertisers: Interest-Based Targeting

On September 9, 2024 By meo In Seo

[ad_1] As Reddit continues investing in its advertising platform, marketers and business owners can expect new ways to reach engaged audiences across various topics and communities. In a recent episode of the AdExchanger Talks podcast, …

Google encouraged advertisers to target teens on YouTube

On Agustus 21, 2024 By meo In Seo

[ad_1] Google sales representatives allegedly advised advertisers to target teenage users on YouTube, seemingly in violation of the platform’s own policies prohibiting the targeting of minors. Key details: Google reps reportedly told several ad buyers …