Google is testing a feature that allows the same advertiser to appear twice on a single search results page, which seemingly breaks Google’s own existing ad policies. What’s happening. Anthony Higman, CEO of ADSQUIRE, noticed …
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GA4 Metrics Every Advertiser Should Pay Attention To
While paying attention to metrics in ad platforms is crucial to the success of any online advertising initiative, you can’t ignore what users are doing after they click the ad. Sure, you can measure the …
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