[ad_1] Google will discontinue the Local Services Ads mobile app Jan. 6, making the website the sole interface for creating and managing these local advertising campaigns. Key details: Existing app users can continue using it …
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Tag: Ads
Google Ads relaxes personalization rules for social casino game apps
[ad_1] Google will update its Personalized Ads policy in December to exclude *social casino game apps from the restricted “Gambling” sensitive interest category. Key details: Social casino game ads will be allowed to use personalized …
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Google Ads Optimization Score now reveals specific competitor impacts
[ad_1] Google’s Optimization Score, which provides recommendations to improve ad performance, has been updated to highlight the specific competitive pressures impacting impression share. Why we care. This new feature gives you a clearer view of …
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Google AdMob launches new controls for high-engagement mobile ads
[ad_1] AdMob is rolling out a new app-level setting that controls high-engagement ads in interstitial and rewarded formats, launching in the coming weeks. Why it matters. App developers will soon have more control over how …
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Google upgrades Call Ads to Responsive Search Ads format
[ad_1] Google is requiring advertisers to upgrade their call ads to responsive search ads format, mandating new requirements like landing pages and business names. The upgrade aims to enhance ad flexibility and reach while simplifying …
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Boosting Revenue with Google Ads for B2C: AI Strategies
[ad_1] This post was sponsored by Invoca. The opinions expressed in this article are the sponsor’s own. In today’s marketing world, AI is more than a buzzword — it’s a necessity. Nearly 90% of marketers …
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Google tests video-enabled shopping ads in search results
[ad_1] Google appears to be testing a new video functionality in shopping ads, featuring a play icon that changes to a “watch” button upon hover. How it works. Shopping ads display with a video play …
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Google Expands Travel Feeds In Search Ads
[ad_1] Google has announced an expansion of its Travel Feeds feature for Search Ads. This update allows hotel advertisers to directly include more detailed information from their feeds in search results. A Google support page …
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Google Ads unveils Page-specific Assets for Performance Max
[ad_1] You can now input a list of specific webpages, which Google Ads will use to generate customized assets like images and videos. These assets are automatically optimized to match the content of the specified …
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Google expands Travel Feeds in Search Ads
[ad_1] Google is making Travel Feeds available to all hotel advertisers in Search Ads. This will let you showcase details like prices, dates, ratings and images. Google is also experimenting with expanding this format to …
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