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Google announced the release of version 18 of its Google Ads API, introducing several new features and improvements for developers. Key updates: Optimized budget suggestions: New GenerateRecommendations feature for Performance Max and Search campaigns Performance …
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Google is experimenting with new search ad formats in the form of expandable sponsored ads and in-ad search refinements. Details: Expandable search ads: Users can expand or collapse sponsored search ads. Expanded view shows a …
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Google Ads is set to implement a new data retention policy, limiting historical data access to 11 years. As data privacy concerns continues to grow, tech companies may need to adjust their data retention policies. …
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Businesses will soon need a Google Business Profile (GBP) to continue running Local Service Ads (LSAs) and displaying customer reviews. This change tightens the integration of LSAs and GBPs, with Google positioning the Business Profile …
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The latest question for Ask A PPC is based on Ad Strength and Creative. It comes from Isha in Delhi, who asks: “Should extended text ads be paused or kept running as we can’t edit?” …
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The much anticipated launch of ads in AI Overviews is officially live. Originally announced in May’s Google Marketing Live event, it’s now available for mobile users in the United States. Through several months of testing, …
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Google is rolling out new Google Lens features to make visual shopping easier for users. Starting this week, users will now start to see detailed product information when using Google Lens to search. This update …
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The long-awaited and much-anticipated Google AI Overview Ads are going live and will begin showing to mobile U.S. users, Google announced today. We first learned Google would start testing this new AI Overview ad format …
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Google is introducing a new process – Change Who Pays – for transferring your client accounts to a new agency’s manager account. Details. Google Ads sent an email sent to users about the change: “We’re …
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Shopping ads will appear above and alongside Lens’ visual search results before the end of 2024, Google announced today. What it looks like. Google shared an example showing a search result someone would see when …
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