[ad_1] Google Ads is rolling out mandatory brand guidelines. It requires you to officially document your business names and logos by March – or face automated changes to your ad campaigns. The big picture. The …
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Tag: Ads
How To Target High-Intent Users In Google Ads
[ad_1] In an increasingly data-driven advertising world, getting your ads in front of the right people can make all the difference. One powerful way to achieve that is through audience layering in Google Ads. By …
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New in Google Demand Gen Ads: Automatically create short videos
[ad_1] Google Ads is launching a new video enhancement feature for Demand Gen campaigns. The update automatically creates shorter versions of existing video ads to better engage diverse audiences. Details: The enhancement will automatically generate …
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The top Super Bowl 2025 ads released before and during the game
[ad_1] Last week, Avinash Kaushik said, “The best way to make a Super Bowl ad effective is through ‘spike and sustain’ marketing.” He also explained that releasing teasers, ads, and extended versions before the Big …
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New Google Ads prediction model scores landing page navigation
[ad_1] Google introduced a new prediction model to better evaluate the quality of landing page experiences for search ads. This update is designed to reduce frustrating ad experiences and make it easier for users to …
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Smart Bidding In Google Ads: An In-Depth Guide
[ad_1] Imagine running campaigns that adjust bids perfectly for every auction, targeting the right user at the right moment. That’s the promise of Smart Bidding in Google Ads. For PPC marketers, especially for beginners, Smart …
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Google Ads simplifies conversion tracking with new tag manager feature
[ad_1] Google Ads introduced new form tracking in Tag Manager that enables codeless event creation for lead form submissions. Advertisers can now set up conversion tracking via a user-friendly interface, eliminating complex manual coding. Key …
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Google Ads Introduces Advanced Targeting For Performance Max
[ad_1] Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance. Advertisers get more control over AI with new targeting and exclusion tools. Improved reporting provides clearer insights …
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Google Ads revealing low-volume search terms as ‘Private’
[ad_1] “Private search term” reporting in Performance Max campaigns was spotted in Google Ads, highlighting queries with fewer than 50 unique searches over the past 90 days. This change could affect how advertisers can view …
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Google Ads Search Max – new match type spotted
[ad_1] Google could soon launch a new feature in Google Ads called “Search Max,” designed to deliver smarter, more adaptable ad performance in response to the evolving search landscape. What’s happening: A Search Max option …
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