This post was sponsored by Invoca. The opinions expressed in this article are the sponsor’s own. In today’s marketing world, AI is more than a buzzword — it’s a necessity. Nearly 90% of marketers plan …
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Tag: Ads
Google tests video-enabled shopping ads in search results
Google appears to be testing a new video functionality in shopping ads, featuring a play icon that changes to a “watch” button upon hover. How it works. Shopping ads display with a video play icon. …
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Google Expands Travel Feeds In Search Ads
Google has announced an expansion of its Travel Feeds feature for Search Ads. This update allows hotel advertisers to directly include more detailed information from their feeds in search results. A Google support page reads: …
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Google Ads unveils Page-specific Assets for Performance Max
You can now input a list of specific webpages, which Google Ads will use to generate customized assets like images and videos. These assets are automatically optimized to match the content of the specified pages, …
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Google expands Travel Feeds in Search Ads
Google is making Travel Feeds available to all hotel advertisers in Search Ads. This will let you showcase details like prices, dates, ratings and images. Google is also experimenting with expanding this format to include …
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Google to pause US election ads after polls close on November 5th
Google announces temporary restrictions on political advertising related to U.S. elections, effective after the last polls close on Election Day. Details: Pause begins: After polls close on Nov. 5, 2024. Affects: All ads relating to …
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Google’s Local Services Ads feature raises cost concerns
A “Request Competitive Quotes” button in Google Local Services Ads is causing uncertainty among advertisers about potential hidden costs. How it works: Users click the “Request Competitive Quotes” button. They select multiple businesses for quotes. …
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Google Ads API v18 launches with new features for developers
Google announced the release of version 18 of its Google Ads API, introducing several new features and improvements for developers. Key updates: Optimized budget suggestions: New GenerateRecommendations feature for Performance Max and Search campaigns Performance …
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Google testing expandable product ads carousal
Google is experimenting with new search ad formats in the form of expandable sponsored ads and in-ad search refinements. Details: Expandable search ads: Users can expand or collapse sponsored search ads. Expanded view shows a …
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Google Ads announces 11-year data retention policy
Google Ads is set to implement a new data retention policy, limiting historical data access to 11 years. As data privacy concerns continues to grow, tech companies may need to adjust their data retention policies. …
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