The long-awaited addition of ads into Google AI Overviews seems to be starting. Early examples have been seen in U.S. mobile search results. What’s happening. Over the weekend, James F. Gibbons, an advertiser from New …
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Tag: Ads
How to combat rising CPCs and optimize your Google Ads ROI
Inflation continues to weigh heavily on consumers and businesses alike. Retailers nationwide face squeezed profit margins due to rising wages and material costs. Businesses must invest in advertising to stay competitive, yet these expenses are …
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Google to halt political ads in EU over new regulations
Google will stop serving political ads in the European Union by October 2025 due to new Transparency and Targeting of Political Advertising (TTPA) regulatory hurdles, the company announced. Driving the news. Google implemented strict rules …
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Q5 (Dec. 25- Jan. 1) ads can pay off big for brands
Many brands cut back on paid search ads in the post-holiday period, leaving an opening for savvier marketers to scoop up valuable inventory at lower costs. That’s according to a report by Google Ads optimization …
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YouTube unveils new tools to help brands tap into creator content & Shorts ads
YouTube is rolling out new features aimed at making its platform more advertiser-friendly. Key initiatives include: Format buying controls to customize ad placements, like running a campaign exclusively on Shorts New Shorts-specific ad formats like …
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Perplexity begins testing ads as sponsored follow-up questions
Sponsored follow-up questions will start appearing on AI answer engine Perplexity this week, the company announced. Rumored since April, we previously reported the Perplexity ads would launch in Q4 and here they are. How it …
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Google integrates seller and product ratings in Shopping Ads
Google started showing seller ratings and product ratings together in Shopping ads, a feature previously available separately. Key details: Seller ratings reflect the overall store experience, including shipping, customer service and packaging. Product ratings are …
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Google to unpause political election ads Nov. 11
Google will unpause its ban on political and election ads in the US that it set into place after the polls closed on Nov. 5. Google will lift the temporary restrictions on ads relating to …
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Google sunsets Local Services Ads mobile app, shifts focus to web platform
Google will discontinue the Local Services Ads mobile app Jan. 6, making the website the sole interface for creating and managing these local advertising campaigns. Key details: Existing app users can continue using it until …
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Google Ads relaxes personalization rules for social casino game apps
Google will update its Personalized Ads policy in December to exclude *social casino game apps from the restricted “Gambling” sensitive interest category. Key details: Social casino game ads will be allowed to use personalized targeting …
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