[ad_1] A recent Dentsu study, in partnership with TikTok, shows that advertisers on the platform achieve strong returns on investment (ROI) for both short-term and long-term sales. The analysis (PDF link) focused on 15 brands …
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Tag: Ads
A Google Ads Guide To Detecting And Preventing Click Fraud In Lead Generation
[ad_1] Click fraud in lead generation can drain your marketing budget and corrupt your data, leading to misguided strategic decisions. While automated detection tools serve as a first line of defense, relying solely on them …
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9 essential geotargeting tactics for Google Ads
[ad_1] Geotargeting is one of the most powerful tools in a PPC advertiser’s arsenal. Whether you’re running ads for a local business, an international ecommerce brand, or a luxury travel destination, targeting the right locations …
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Google Ads to remove parked domain placements by default
[ad_1] Google Ads is making a major change to its Search Partner Network by automatically opting all accounts out of serving ads on parked domains, websites that are registered but not actively developed, starting March …
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13 Google Ads Settings To Check When Running International PPC Campaigns
[ad_1] Expanding your Google Ads campaigns to international markets sounds exciting – until you realize just how many settings can make or break your results. If you assume that what works in your home country …
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Google Responsive Search Ads Just Got More Flexible
[ad_1] Google Ads just rolled out an update to Responsive Search Ads (RSAs), and while it may not seem groundbreaking at first glance, it could have a noticeable impact on how advertisers optimize their campaigns. …
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Google gives Responsive Search Ads more flexibility
[ad_1] Google is enhancing Search ads with AI-powered changes that aim to increase asset flexibility, improve performance, and deliver more relevant ad experiences. Driving the news. Here’s what’s changing: Greater flexibility in RSAs: Google’s AI …
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How to use keyword insertion for more effective Google Ads
[ad_1] Welcome to our weekly Search Engine Land series – Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I highlight a different Google Ads feature, and what you …
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Google Ads tests ‘Advanced Plans’ feature for budget optimization
[ad_1] A new “Advanced Plans” section within Google Ads’ Reach Planner tool was spotted by digital marketing expert Brent Neale. How it works. Advanced Plans suggests a mix of ad types based on advertisers’ goals, …
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Google Ads releases Performance Max usefulness indicator
[ad_1] Google Ads rolled out a new Performance Max Usefulness Indicator, designed to help advertisers assess the incremental traffic impact of their search themes. The big picture: Performance Max campaigns already leverage AI to automate …
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