Google could soon launch a new feature in Google Ads called “Search Max,” designed to deliver smarter, more adaptable ad performance in response to the evolving search landscape. What’s happening: A Search Max option has …
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Tag: Ads
Global phishing scams target ad buyers via Google Ads
Sophisticated phishing scams are targeting ad industry media buyers through malicious Google Ads links, allowing hackers to infiltrate accounts and exploit funds for fraudulent ad campaigns. Criminal rings worldwide, including groups suspected to be based …
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Microsoft Clarity launches Google Ads integration
You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics. A new integration of Microsoft Clarity and Google Ads will help you see exactly how …
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How to tank your Google Ads account in 10 days
Are you tired of the same snooze-fest PPC “best practices” on improving your Google Ads account? It’s a new year, and we’re getting creative! Instead of another optimization guide, let’s explore the fastest path to …
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Google Ads launches new promo code formats for Promotion Assets
Google Ads expanded its Promotion Assets with new barcode and QR code options, giving advertisers more ways to share promotional offers. These new formats make it easier for customers to redeem online and in-store offers, …
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Google Ads Performance Max gets budget reallocation experiments
Google Ads introduced a new way to evaluate the impact of reallocating budgets from Dynamic Search Ads (DSA) or Display campaigns to Performance Max (PMax) campaigns. The update could help marketers unlock greater efficiency and …
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Mastering Maximize conversions bidding in Google Ads: A 3-minute guide
Welcome to a new weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I will highlight a different Google Ads feature, and what you …
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Reddit introduces business analytics tools and AMA ads
Reddit today announced two significant product launches: a trends analysis tool for businesses and a new advertising format for its popular Ask Me Anything (AMA) sessions. Reddit’s new business-focused offerings come as the platform hits …
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Google updates financial products policy for crypto ads
Google will update its cryptocurrency and related products policy this month, refining the rules for advertising crypto-related services in the United Kingdom. As the crypto industry grows, clearer advertising rules aim to protect consumers and …
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Google Ads plans major AI Push in 2025, reshaping search marketing
Google Ads is preparing for what executives call a “seismic shift” in consumer search behavior, with AI playing a central role in transforming how users discover information and interact with businesses. The transformation represents a …
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