Google updates guidance on Product markup, advising ecommerce sites to prioritize HTML implementation and use JavaScript cautiously. Google recommends including Product markup in initial HTML for best results. JavaScript-generated markup can lead to …
Continue readingTag: adds
Google Ads adds Video Enhancement for Performance Max
Google Ads is rolling out a new Video Enhancement feature for Performance Max (PMax) campaigns. This feature aims to improve video ad performance through automated adjustments. Why we care. The feature is designed to optimize …
Continue readingPatchstack WordPress Security Wins $5M Funding, Adds Yoast Co-Founder to Board
WordPress security company Patchstack announced a round of $5 million USD funding and the addition of Joost de Valk, co-founder of Yoast SEO, to their board. The funding will accelerate the development of Patchstack toward …
Continue readingGoogle Search adds Internet Archive’s Wayback Machine links to about this page
Google Search is rolling out a change to its About this page/result feature where it includes links to the Internet Archive’s Wayback Machine. This enabling searches to view the previous version of a given webpage. …
Continue readingGoogle Adds Spam Warning To Indexing API Documentation
Google tightens Indexing API rules, warning users of spam detection and possible loss of access revocation for abuse. Google is cracking down on Indexing API abuse. Multiple accounts or exceeding quotas may lead to loss …
Continue readingYouTube Studio adds new website visits goal for promotions
YouTube rolled out a new “website visits” goal in YouTube Studio’s promotions feature. This goal allows creators to drive traffic directly to their websites while growing their channel’s audience and video views. Why we care. …
Continue readingGoogle Ads adds ‘Unintended Consequences’ to Insights
Google Ads rolled out a new feature under its Insights page called Unintended Consequences. This card is designed to alert you about potential issues within your campaigns, such as ads being displayed to irrelevant audiences …
Continue readingGoogle Ads adds product Categories tab
Google Ads added a new Categories tab under the Products section. It appears to pull from the google_product_category attribute. Why we care: These ecommerce insights may give you a clearer view of performance metrics, demand …
Continue readingGoogle adds generative AI insights, shopping ad campaign goals
Add Search Engine Land to your Google News feed. New on Search Engine Land About the author Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid …
Continue reading