Moreover, reviews with structured data markup will help you to get a reviews rich snippets in search result pages.
Example of review rich snippet
To enable reviews, you may want to install one of the available review apps.
4.3 High-Quality Images
Studies show 56% of users start by immediately viewing product images when they arrive on the product details page. Thus, high-quality images are crucial for showcasing your products and increasing conversion rates.
Use multiple images from different angles and, if possible, implement a 3D view of the product, which can give customers a comprehensive look at the item.
It is even better to include product videos that can demonstrate product features, usage, and increasing engagement on product pages.
5. Structured Data
Shopify has built-in structured data implementation, and you get the benefit of the default feature. However, you may want to enhance it even more with additional types of structured data, such as:
Breadcrumbs.
FAQ Page.
Local Business.
Article Pages.
Shipping.
Delivery.
MerchantReturnPolicy.
Use available schema apps or include custom coding in your theme’s Liquid templates with the help of a programmer experienced in Shopify development.
It is recommended to use one of the apps because, in the long term, it is beneficial. They stay up to date with new schema type introductions, and you don’t need to change codes every time there is a change regarding schema implementation or new features.
By implementing different types of schema, your webpage can achieve enhanced visibility in search engine results pages (SERPs) through rich snippets.
Example of delivery price and return policy rich result on Google
6. User Experience And Page Speed
When we talk about user experience, optimized mobile webpages are the first place to start, as 77% of online retail traffic comes from mobile devices.
Make sure your website navigation is clear to users by implementing breadcrumbs and make sure users can easily find call-to-action buttons such as Add to Cart or Checkout.
Another critical aspect of user experience is fast loading times. Shopify has a wide range of apps that can help you optimize your website speed.
A satisfied shopper is more likely to stick around longer, browse more pages, and engage more with your site.
By increasing your shop’s usability, you improve the likelihood of securing a higher search engine ranking.
7. Research Your Target Keywords
Keywords are truly the foundation of successful SEO.
After all, that’s how people generally begin searching for products and businesses.
The key is to determine the right keywords that will drive traffic to your ecommerce store.
Use that knowledge to gain a better understanding of what your users really want from your shop.
Keyword intent can be divided into the following categories:
Navigational: People are searching for a specific website.
Informational: People are seeking an answer to a question.
Investigational: Visitors are looking for information that may result in a transaction.
Transactional: Shoppers are ready to make a purchase.
By understanding what people are looking for at different phases of the customer journey, you can target your keywords to reach them with the right information at the right time.
Another source of keyword inspiration can be competitors’ pages to see what meta descriptions and titles they’re using to attract customers.
Turn to social media and online forums for discussions about your products and pick up on terms being used there.
However, you determine which keywords to include, and using the right ones is an important element of making the most of your Shopify SEO.
8. Block Filtered Pages Via Robots.txt Files
Robots.txt files live within the root directory of your Shopify store and tell search engines which pages of your site to crawl.
This is especially important for an ecommerce site with faceted navigation that could create infinite crawl space and waste crawl budget.
When you adjust the robots.txt files, you help direct crawl-bots away from areas of your site that don’t need to be crawled.
Those are usually pages with filter parameters like ‘color’ or ‘size’ which you can block using the following robots.txt rules.
User-agent: *
Disallow: *color=*
Disallow: *size=*
You can use a code editor to add or remove directives from the robots.txt.liquid template. Here is a video guide on how to create or edit robots.txt files in Shopify.
By adding these rules, search engines will avoid crawling pages with search filter parameters, which helps prevent duplicate content issues and optimize crawl budget.
9. Incorporate Shopify Markets For International Selling
Until recently, selling outside of your own country required that you use a marketplace or the services of another retailer.
But with the launch of Shopify Markets, stores can sell directly to customers worldwide without having to provide their own solutions for currency conversion, localized language, duty and import taxes, etc.
Learn more about Shopify Markets here.
Stand Apart From The Competition With Shopify SEO
Shopify is a great platform for people looking to move their business online.
It’s intuitive, easy to build, and provides plenty of opportunities to drive traffic and generate revenue.
However, even the best Shopify store won’t succeed all on its own.
You’ll need to put in a little work to maximize your optimization opportunities and attract a loyal following that keeps your business running.
Luckily, Shopify’s built-in features combined with the SEO tools and trapshooting tips in this guide can help you develop an effective Shopify SEO strategy that sets you apart from the competition.
By implementing these techniques, you’ll increase your store’s visibility, convert prospects to customers, and boost sales for overall ecommerce success.
More resources:
Featured Image: devzspace Graphics/Shutterstock
Image 1: Shopify SEO In Depth Article / Guide_SHEET