Semrush, a leading online visibility management and content marketing SaaS platform, today acquired Third Door Media, our parent company. In addition to Search Engine Land, Semrush acquired all of Third Door Media’s brands:
What does this mean for you? Search Engine Land’s mission to inform and educate you on all the latest developments in search marketing will remain the same.
We will continue to cover the latest breaking news, share insights, analyze the latest trends and provide helpful content.
Search marketing has been a community since the profession began. Search Engine Land and Semrush have been supporting the profession with tools and content for nearly 20 years. Combining the resources of the two organizations will enhance their ability to serve the community.
The missions of helping marketers do their job better are aligned. Search Engine Land has done it with news and actionable advice, while Semrush provides the tools and education needed to implement much of that advice.
What happens to Search Engine Land and SMX? We continue to do our job bringing you independent news coverage, analysis and contributions from expert columnists.
I will continue as Search Engine Land’s Editorial Director.
Anu Adegbola will continue as our Paid Media Editor.
Barry Schwartz (who has written for Search Engine Land since it launched in 2006) will continue tirelessly reporting on the latest search news.
SMX Next will happen Nov. 13-14. Make sure to register for free here – the agenda is here.
As for the future of SMX – Advanced, Next and Master Classes – we’ll have lots of exciting news to announce in the near future.
Here’s the press release announcing the deal from Semrush.
Search Engine Land to Expand Educational Offerings After Being Acquired by Semrush
Digital marketing publisher Third Door Media acquired by Semrush; brands include Search Engine Land, MarTech, SMX, and Digital Marketing Depot
October 16, 2024 – Third Door Media, a prominent marketing education company and publisher focused on search and marketing technology, has been acquired by Semrush (NYSE: SEMR), a leading online visibility management SaaS platform. The partnership means Semrush will enrich resources, content and industry insights for marketers, while Third Door Media’s portfolio of Search Engine Land, MarTech, Search Marketing Expo, and Digital Marketing Depot, will continue to operate as standalone brands.
Founded in 2006, Third Door Media’s properties are amongst the oldest and largest providers of search engine and digital marketing trends. This acquisition marks a significant milestone for the industry, bringing together two leaders in the digital marketing and SEO sector. Marketers will now have greater access to resources and insights that will enhance their strategies and business outcomes. Integrating Third Door Media’s assets into Semrush’s ecosystem is expected to deliver unparalleled value and innovation to brands and marketers.
“The addition of Third Door Media’s platforms to Semrush’s portfolio not only enhances our content and educational offerings for our customers, it also substantially expands the reach of our world class programming,” said Andrew Warden, Chief Marketing Officer at Semrush. “This is all part of our commitment to inspire and equip both current and future generations of digital marketers with the know-how to succeed in an increasingly competitive landscape.”
The acquisition will allow Semrush’s growing customer base to have access to industry leading marketing tools, education, and top-tier training from industry experts and practitioners.