Just in time for the holiday advertising surge, Reddit announced new AI and automation features to its Ads Manager.
In their announcement last week, Reddit unveiled three distinct features to help advertisers unlock new opportunities for growth.
These new features aim to especially help SMBs or any advertiser looking to get started in Reddit Ads.
Read on to discover the new features available now in the Reddit Ads Manager.
Reddit Ads Inspiration Library
The first new feature Reddit launched to its Ads Manager is the new inspiration library.
It uses AI and automation to create a collection of top-performing Reddit ad creative that is received well by its communities.
For each ad, the library uses an AI model to determine and show what Reddit creative best practices were used to achieve peak performance.
Some of the benefits for advertisers include:
Quickly identify top-performing ad copies
Find top-performing ads relevant to your industry or campaign objective
See the top three best practices used and identified in order to integrate into your campaigns.
The New AI Copywriter
In efforts to make Reddit campaign creation and launch easier for marketers, Reddit’s next new feature helps with a time-consuming task: ad copy.
Currently in beta, Reddit announced its AI copywriter tool in Ads Manager.