For now, Google Chrome is keeping third-party cookies, but that doesn’t mean all is well. Privacy regulations and expended user controls will likely erode the viability of third-party data as time goes on.
Many PPC marketers are looking for ways to build closer relationships with audiences, gain vital opt-in first-party data, and leave third-party tracking behind. Just because it isn’t going away yet doesn’t mean it’s here to stay.
The good news is that many of the experts agree in their approach to these core issues.
In the ebook, you can discover which potential uses of AI they lean into and which they view with skepticism. You can also find out how they view data sources and audience cultivation.
There are many more insights, as well, about new networks and omni-channel strategies, tracking behavior, and other topics.
Download PPC Trends 2025 for actionable tips to get a head start on the year ahead.
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