This feature, accessed through a three-dot menu at the end of each event row, helps you prioritize and track important data points.
New Transactions Report For Revenue Insights
For ecommerce businesses, the new Transactions report offers granular insights into revenue streams.
This feature provides information about each transaction, utilizing the transaction_id parameter to give you a comprehensive view of sales data.
Scope Changes In Acquisition Reports
Google has refined its acquisition reports to offer more targeted metrics.
The User Acquisition report now includes user-related metrics such as Total Users, New Users, and Returning Users.
Meanwhile, the Traffic Acquisition report focuses on session-related metrics like Sessions, Engaged Sessions, and Sessions per Event.
What To Do Next
As you explore these new features, keep in mind:
Familiarize yourself with the new Plot Rows function to make the most of comparative data analysis.
Pay attention to the anomaly detection alerts, but always investigate the context behind flagged data points.
Take advantage of the more detailed Transactions report to understand your revenue patterns better.
Experiment with the refined acquisition reports to see which metrics are most valuable for your needs.
As with any new tool, there will likely be a learning curve as you incorporate these features into your workflow.
FAQ
What is the “Plot Rows” feature in Google Analytics?
The “Plot Rows” feature allows you to visualize up to five rows of data at the same time. This makes it easier to compare different metrics side by side within your reports, facilitating quick comparisons and trend analysis. To use this feature, select the desired rows and click the “Plot Rows” option.
How does the new anomaly detection system work in Google Analytics?
Google Analytics’ new anomaly detection system automatically flags unusual data patterns. This tool helps identify potential issues or opportunities by spotting unexpected traffic spikes, sudden drops, or other notable trends, making it easier for users to focus on significant data fluctuations.
What improvements have been made to the Transactions report in Google Analytics?
The enhanced Transactions report provides detailed insights into revenue for ecommerce businesses. It utilizes the transaction_id parameter to offer granular information about each transaction, helping businesses get a better understanding of their revenue streams.
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