[ad_1] Knowing what is going on with your PPC efforts is as important as knowing what your competitors are doing. Monitoring your competitors’ activities can help you capitalize on their weaknesses, draw inspiration from their …
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8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention
[ad_1] Despite TikTok’s increasing importance to marketers, the majority of brands are not getting it right, and their videos on the social media platform are under-performing. According to new research, 84% of the video content released …
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Meta Announces Updates To Business Tools Affecting Advertisers
[ad_1] Meta is restricting data access in its Business Tools. Custom audiences and ad sets may be affected or paused. Advertisers need to adapt their tracking and reporting strategies. Meta has informed businesses of upcoming …
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How to boost audience engagement: Top strategies and techniques
[ad_1] Too many brands and content creators focus on driving audience growth and lose sight of maintaining engagement. Capturing attention is one thing, but retaining attention and building engagement are greater challenges. Ultimately, it costs …
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Google Ads To Phase Out Enhanced CPC Bidding Strategy
[ad_1] Google has announced plans to discontinue its Enhanced Cost-Per-Click (eCPC) bidding strategy for search and display ad campaigns. This change, set to roll out in stages over the coming months, marks the end of …
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The DESCRIBE framework for effective YouTube descriptions
[ad_1] Brands today live in a multi-platform world. In this article, you will learn: Why brands need to get ready for a multi-platform environment. How YouTube plays into this. How YouTube descriptions can be used …
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Reddit’s Strategy To Attract Advertisers: Interest-Based Targeting
[ad_1] As Reddit continues investing in its advertising platform, marketers and business owners can expect new ways to reach engaged audiences across various topics and communities. In a recent episode of the AdExchanger Talks podcast, …
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Key trends and 7 predictions
[ad_1] Artificial intelligence (AI) is changing the game in many industries and content marketing is no different. As we dive deeper into the digital age, AI’s influence on how we create, share and optimize content …
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How To Create High-Quality Content
[ad_1] SEO success depends on providing high-quality content to your audiences. The big question is: What exactly does “high quality” mean? Content has many meanings. In digital marketing, it simply means the information a website …
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15 Project Management Tools For SEO Professionals
[ad_1] SEO professionals know that staying organized is key to success. With campaigns getting more complex, the right project management tool can make or break your productivity. This article examines various project management platforms suited …
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