The latest performance data for Google Ads campaigns running Performance Max (PMax) in Q3 2023 vs. Q3 2024 paints a mixed picture, according to an Optmyzr study. While advertisers saw modest year-over-year gains in return …
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Google Rolls Out November 2024 Core Algorithm Update
Google has released its latest broad core algorithm update for November 2024. This update continues Google’s refinement of search systems to enhance the quality of results. On X, Google states: “Today we released the November …
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Google November 2024 core update rolling out now
Google released the November 2024 core update today. The update will take about two weeks to roll out, Google said. Core updates happen multiple times per year. Core updates can have significant, broad changes to …
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PPC And Paid Media Budget Planning Tips for 2025
One of the most common questions in PPC management is how to determine the “right” budget and investment for campaigns. As a business leader investing in paid media, your PPC budget isn’t just about how …
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Google integrates seller and product ratings in Shopping Ads
Google started showing seller ratings and product ratings together in Shopping ads, a feature previously available separately. Key details: Seller ratings reflect the overall store experience, including shipping, customer service and packaging. Product ratings are …
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Getting Started In International SEO: A Quick Reference Guide
In today’s interconnected digital world, international SEO is no longer optional for businesses with global ambitions – it is essential. The potential to reach diverse markets and accelerate growth through optimized online presence in different …
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How To Be Efficient With SEO Budget During Downtimes
Listen, this isn’t a fun topic or article to write. I’ve been through a lot in my career as an employee. Now, as an agency owner, I understand how economic factors, downtimes, and other ripples …
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Cloudflare Blocks Automattic’s WP Engine Tracker For Phishing
Automattic’s WP Engine Tracker website was temporarily blocked by Cloudflare over the weekend as a suspected phishing site, sparking cheers from members of the WordPress subreddit. Meanwhile, someone registered the typosquatting domain WPEngineTracker.com to protest …
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How to brief a content creator effectively for social search marketing
Getting the best out of a content creator partnership for social search starts with a strong brief. Without clear, actionable guidelines, even the best creators can miss the mark, leading to off-tone content that lacks …
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AI-Enhanced Keyword Selection In PPC
Let’s be honest – PPC keyword research can be tedious. Sifting through search terms, analyzing performance data, and trying to predict what people will type into the search bar next feels like an endless puzzle. …
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