In an increasingly data-driven advertising world, getting your ads in front of the right people can make all the difference. One powerful way to achieve that is through audience layering in Google Ads. By stacking …
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New in Google Demand Gen Ads: Automatically create short videos
Google Ads is launching a new video enhancement feature for Demand Gen campaigns. The update automatically creates shorter versions of existing video ads to better engage diverse audiences. Details: The enhancement will automatically generate condensed …
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Google Sitelinks Algorithm Bug Shows Wrong Links
Google’s search algorithms are showing multiple languages in the sitelinks for Google Search Console. Regardless of whether this is new or not, it may give an idea of how the underlying algorithm evaluates a website …
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Google News automated publication pages to start in March
Google will soon fully transition to automatically generated publication pages next month, in March. Back in April 2024, Google told us Publisher Center will soon stop allowing you to add publications and now this is …
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YouTube Dominates TV Streaming: New Opportunities For Marketers
YouTube’s CEO, Neal Mohan, has announced that TV screens have become the most popular device for watching YouTube in the United States, surpassing mobile devices. In a blog post, Mohan states: “TV has surpassed mobile …
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Less than 1% of YouTube views come from search
Less than 1% of views of YouTube videos come from Google search clicks, according to a member of Google’s legal team. The quote. Here’s what Attorney John Schmidtlein said, according to Courthouse News Service: “Roughly …
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AI Chatbots Fail News Accuracy Test, BBC Study Reveals
BBC study finds leading AI chatbots consistently distort news content, raising concerns about information accuracy and trust. AI chatbots are getting news wrong more often than right. Trusted brands like BBC are losing control …
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Marketing attribution models: The pros and cons
As third-party cookies phase out, measuring marketing performance is becoming more complex. Advertisers rely on various attribution methods, each with strengths and limitations. Choosing the right one requires understanding their differences. For instance, Google Analytics …
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What You Really Need To Know
WordPress powers over 40% of websites globally – and why would it not? It is relatively easy to use and has expansive options when it comes to plugins and pre-built themes. But even though WordPress …
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Is Google biased? An SEO veteran’s perspective
One question that we’ve been hearing over and over again since the 2016 election is: Is Google biased? There are no shortages of opinions. Sundar Pichai went before Congress in 2018 and swore under oath, …
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