Unlocking the Secrets of SEO
Enterprise SEO platform BrightEdge is actively monitoring millions of keyword search results, detecting real-time trends in Google’s AI Overview and organic search tied to the ongoing November 2024 Core algorithm update. The data suggests six …
Continue reading
Google’s Holiday 100 list for 2024 highlights trending gift ideas across various categories, driven by top search trends, including: Nostalgic Y2K items. Unisex fragrances. Comfy “pillowsacs.” Kid-friendly digital audiobooks. Popular fashion staples, like ballet flats …
Continue reading
Last week, reports claimed Google was testing mobile search results without favicons or colors, eliminating any advantage conferred by a well optimized favicon. However, a Google representative confirmed this was not a test. Favicons In …
Continue reading
Google is rolling out new curation tools within Google Ad Manager to help media agencies more easily discover and activate the best publisher inventory and audiences for their advertising campaigns. Key details: The new “curation” …
Continue reading
Google’s Search Central team has released a new video in its “SEO Made Easy” series. In it, Search Advocate Martin Splitt addresses common concerns about duplicate content and provides practical solutions for website owners. Key …
Continue reading
The election highlighted the distinct campaign strategies employed by both presidential candidates. Advertising accounted for the largest portion of spending in each campaign, with Vice President Kamala Harris outspending President-elect Donald Trump by $460 million. …
Continue reading
An interesting discussion emerged on Twitter inspired by an article written by Jono Alderson. The article proposes thinking about Schema.org structured data markup as a way for emerging AI technologies to better understand and surface …
Continue reading
Google rolled out a new “Sale Event” promotion type in its Merchant Center platform, the company announced today. The “Sale Event” feature allows merchants to promote broader sales and discounts, rather than linking promotions to …
Continue reading
New standards are being developed to extend the Robots Exclusion Protocol and Meta Robots tags, allowing them to block all AI crawlers from using publicly available web content for training purposes. The proposal, drafted by …
Continue reading
The latest performance data for Google Ads campaigns running Performance Max (PMax) in Q3 2023 vs. Q3 2024 paints a mixed picture, according to an Optmyzr study. While advertisers saw modest year-over-year gains in return …
Continue reading