[ad_1] The Internet Archive has been hit by a cyberattack, compromising the personal data of over 31 million users. The nonprofit organization, known for its Wayback Machine service, which archives web pages, is grappling with …
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5 KPIs to measure paid media success and 5 to measure business success
[ad_1] Measuring PPC success can be challenging when teams lack clear, actionable metrics. Without the right KPIs, it’s challenging to know whether your paid media campaigns or business initiatives are truly performing. This lack of …
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Snapchat Is Testing 2 New Advertising Placements
[ad_1] The Snapchat ad ecosystem just expanded with two new placement options. On Tuesday, Snap announced they started testing on two new placements: Sponsored Snaps Promoted Places While not available to the general public yet, …
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Google is making a major change to Local Service Ads
[ad_1] Businesses will soon need a Google Business Profile (GBP) to continue running Local Service Ads (LSAs) and displaying customer reviews. This change tightens the integration of LSAs and GBPs, with Google positioning the Business …
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Should I Pause My Expanded Text Ads
[ad_1] The latest question for Ask A PPC is based on Ad Strength and Creative. It comes from Isha in Delhi, who asks: “Should extended text ads be paused or kept running as we can’t …
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Everything you need to know
[ad_1] LinkedIn Message Ads are a powerful tool for B2B marketers looking to directly engage with their target audience. This guide will walk you through everything you should know about Message Ads, from their basic …
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How To Get Quality SEO Content Out Of Generative AI [Checklist]
[ad_1] This post was sponsored by DAC Group. The opinions expressed in this article are the sponsor’s own. With its ability to rapidly produce content at scale, generative AI has quickly become a pivotal content …
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Google calls out DOJ’s ‘radical’ proposed breakup plan
[ad_1] Google today pushed back on “radical and sweeping proposals” from the U.S. Department of Justice (DOJ) in its ongoing antitrust lawsuit over Google’s illegal search monopoly. These proposals are the latest developments in a …
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The 11 Best SEO Books You Must Read Today
[ad_1] SEO is a rapidly evolving field, making it important for professionals to continuously expand their knowledge and skills. We’ve put together a list of essential SEO books suitable for readers at various levels. Some …
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TikTok unveils 5 new advertising tools
[ad_1] TikTok announced new advertising solutions that aim to help brands achieve better business results. The big picture. TikTok is positioning itself as more than just an entertainment platform, emphasizing its role in driving consumer …
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