Unlocking the Secrets of SEO
Google Ads rolled out a new Performance Max Usefulness Indicator, designed to help advertisers assess the incremental traffic impact of their search themes. The big picture: Performance Max campaigns already leverage AI to automate ad …
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Working with large organizations to improve their technical SEO is, in my opinion, the best and most enjoyable time to practice technical skills. More often than not, you’re faced with complex systems and infrastructures, a …
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YouTube citations in Google AI Overviews grew 25.21% since Jan. 1 – and this surge was particularly seen in the healthcare industry, according to new data from enterprise SEO platform BrightEdge. Why we care. Even though …
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Hackers are actively exploiting a vulnerability to inject an obfuscated script into Magento-based eCommerce websites. The malware is loaded via Google Tag Manager, allowing them to steal credit card numbers when customers check out. A …
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Google Ad Manager and other ad services, including Campaign Manager 360 and Display & Video 360, are experiencing technical issues, causing disruptions for advertisers and publishers. What’s happening. Google Ad Manager. Users have reported error …
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Hiring the right digital marketer can make or break your marketing team. With new tools, platforms, and regulations cropping up constantly, you’re not just looking for someone who “gets PPC” or can crank out social …
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Google Analytics now allows administrators and editors to customize report collections and groupings, making navigation more tailored to business needs as announced by Carly Boddy, Product Manager at Google Analytics. How it works. Creating a …
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Google Chrome has released its latest Chrome User Experience Report (CrUX). This update zeroes in on individual components of page speed, offering fresh data on largest contentful paint (LCP) image subparts and real-world network conditions …
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Google Ads is rolling out mandatory brand guidelines. It requires you to officially document your business names and logos by March – or face automated changes to your ad campaigns. The big picture. The move …
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In an increasingly data-driven advertising world, getting your ads in front of the right people can make all the difference. One powerful way to achieve that is through audience layering in Google Ads. By stacking …
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