In a recent LinkedIn exchange, Google’s Senior Search Analyst John Mueller confirmed that core algorithm updates impact the search engine’s AI-powered overviews. This info gives us a clearer picture of how AI is being woven …
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How to prioritize technical SEO tasks
Great content is essential, but technical SEO is the foundation that supports it. Even the best content will struggle to succeed if your website can’t be crawled, has rendering issues or suffers from poor indexing. …
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6 Ways Spammers Exploit Google With Reddit
A search marketer named Lars Lofgren felt exasperated by the avalanche of spam hitting Reddit and decided to expose the tricks that spammers are using to exploit Google’s preference for ranking Reddit discussions. Reddit’s Spam …
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The latest jobs in search marketing
Looking to take the next step in your search marketing career? Below, you’ll find the newest jobs at brands and agencies in SEO, PPC and digital marketing – as well as positions we’ve shared in …
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What Is Largest Contentful Paint: An Easy Explanation
Largest Contentful Paint (LCP) is a Google user experience metric integrated into ranking systems in 2021. LCP is one of the three Core Web Vitals (CWV) metrics that track technical performance metrics that impact user …
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Perplexity ads to launch in Q4
AI search engine Perplexity is expected to launch ads in Q4 in “15 key categories.” Ad categories. Here are some categories where Perplexity ads will appear: Arts and entertainment. Finance. Food and beverage Health. Technology. …
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WordPress Cache Plugin Vulnerability Affects +5 Million Websites
Up to 5 million installations of the LiteSpeed Cache WordPress plugin are vulnerable to an exploit that allows hackers to gain administrator rights and upload malicious files and plugins The vulnerability was first reported to …
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Google tightens rules on Crypto Ads in Switzerland
Google is updating its advertising policies for financial products, specifically focusing on cryptocurrencies. The new rules will take effect on Sept. 20. Why it matters: The new policy clarifies Google’s stance on cryptocurrency-related ads in …
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How To Launch, Manage, & Grow An Affiliate Program Step-By-Step
You’re now ready to get your affiliate program in motion! Before you do, there are pitfalls to avoid and situations you’re going to run into. In this final section of our series, you will learn …
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Mastering email campaign execution
Are you tired of your email campaigns falling short? It’s time to level up your game! Join us for our upcoming webinar, Mastering Email Campaign Execution, where we’ll dive deep into the strategies and technologies …
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