[ad_1] Google will sunset Ads Creative Studio by the end of March 2025, shifting its focus to new growth areas and enhancing partnerships with creative agencies to deliver tailored campaigns at scale. Why we care. …
Continue reading
Future Trends In B2B Influencer Marketing Across Industries
[ad_1] This edited extract is from B2B Influencer Marketing by Nick Bennett ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Just a few years ago, B2B influencer marketing was a niche …
Continue reading
Google Search Console recommendations now fully live
[ad_1] Google has fully rolled out its recommendations section within Google Search Console. Google launched it as an experimental feature back in August and has now fully rolled out the feature to all profiles within …
Continue reading
Automattic Receives Backlash For Cloning Premium Plugin
[ad_1] Automattic cloned WP Engine’s paid ACF Premium plugin and is distributing it for free. Many in the WordPress community disapprove of this action, expressing concerns that it undermines the plugin and theme ecosystem. Advanced …
Continue reading
Everything you need to know about page experience in 2025
[ad_1] Google’s page experience update set a new benchmark for creating user-friendly websites. It highlighted the growing importance of performance and usability in SEO by emphasizing Core Web Vitals, responsive design and minimal intrusive elements. …
Continue reading
LinkedIn Reveals Data-Backed Formula For B2B Ad Success
[ad_1] LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches. Vertical mobile ads drive 31% higher engagement than horizontal formats on LinkedIn. 81% of B2B ad …
Continue reading
Google Ads outage disrupts campaigns
[ad_1] Add Search Engine Land to your Google News feed. New on Search Engine Land About the author Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, …
Continue reading
LinkedIn Shares Do’s & Don’ts For Better Post Visibility
[ad_1] LinkedIn releases new content guidelines, prioritizing professional insights while penalizing promotional posts and engagement-bait tactics. LinkedIn will limit reach of posts that lack professional insights or value. The algorithm favors industry knowledge, career tips, …
Continue reading
5 GEO trends shaping the future of search
[ad_1] OpenAI’s ChatGPT Search officially launched and generative engine optimization (GEO) just became a lot more important. Most of the major players in generative AI search – ChatGPT, Perplexity and Google’s Gemini, now combine real-time …
Continue reading
Should You Be Bidding On Your Brand Keywords In 2025?
[ad_1] Paid search advertising has many arms. Marketers spend years crafting strategies to drive results through Google Ads, Microsoft Ads, and more. Of these many strategies adopted by brands and agencies, in my experience over …
Continue reading