TikTok has published its annual “What’s Next” trend report, which provides a glimpse into the emerging trends and strategies that will shape the coming year. Here’s a breakdown of the key insights and takeaways from …
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Google Ads Performance Max gets budget reallocation experiments
Google Ads introduced a new way to evaluate the impact of reallocating budgets from Dynamic Search Ads (DSA) or Display campaigns to Performance Max (PMax) campaigns. The update could help marketers unlock greater efficiency and …
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How Long Should An SEO Migration Take? [Study]
Website migrations, specifically domain migrations, are often seen as one of the more complex parts of SEO. They are becoming increasingly more common as businesses are consolidating websites and assets to reduce costs and consolidate …
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Meta gave special content moderation treatment to top advertisers
Meta implemented “guardrails” in 2023 that exempted high-spending advertisers from automatic content moderation, instead routing their content to human reviewers. This system was designed to prevent mistaken penalties against major brands that drive significant revenue, …
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Takeaways From Google’s Martin Splitt
Google has released a new episode of its Search Central Lightning Talks, which focuses on rendering strategies, an important topic for web developers. In this video, Martin Splitt, a Developer Advocate at Google, explains the …
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Google testing audio version of Google Discover named Daily Listen
Google is rolling out a new Search Labs experiment named the Daily Listen that provides you a 5 minute or less daily overview of the stories and topics you’re interested in. It is like an …
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New Study Highlights Martech Challenges To Reach Target Audiences
A new study conducted by Forrester Consulting on behalf of TransUnion has revealed significant challenges faced by many marketing teams. These challenges primarily stem from the complexity of their marketing technology (martech) stacks. The study …
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Mastering Maximize conversions bidding in Google Ads: A 3-minute guide
Welcome to a new weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I will highlight a different Google Ads feature, and what you …
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47% Find Search Terms Irrelevant During Product Research
A recent study from Reddit shows that many people are frustrated with traditional search engines and ads, pushing them to seek product recommendations on community platforms. The study found that 47% of social media users …
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2025 predictions for top B2B paid media channels
You can say much about 2024, but you can’t call it boring. From AI Overviews rolling out (now with ads!) to a feed-choking election to cookies (somehow) sticking around in Chrome to the rise of …
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