Unlocking the Secrets of SEO
Google’s John Mueller offers guidance on interpreting website performance data. He cautions against overreacting to minor fluctuations. Small traffic numbers can cause exaggerated fluctuations in graphs. Focus on long-term trends rather than daily changes. Don’t …
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For businesses that prioritize profit margins and cash flow, the ability to manage an advertising budget is a fundamental skill. Overspending due to human error almost always means a difficult conversation with clients and stakeholders. …
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Google Chrome has officially ended support for the First Input Delay (FID) metric, marking a transition to prioritizing Interaction to Next Paint (INP). The announcement by Rick Viscomi, who oversees web performance developer relations for …
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Google adds ‘ineligibleRegion’ property to video structured data, allowing publishers to specify regions where videos shouldn’t appear in search results. Google added ‘ineligibleRegion’ to video structured data. It lets sites specify where videos shouldn’t appear …
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The European Union’s highest court has confirmed a record $2.7 billion (€2.4 billion) fine against Google for anti-competitive practices related to its Shopping service. Details. The fine, initially imposed in 2017, was upheld by the …
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Google’s John Mueller answered a question on Reddit about heading elements, confirming a slight impact but downplaying its significance, saying a lot about how Google uses headings. Hierarchical Heading Structure Hierarchical and hierarchy in the …
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Meta is implementing new data restrictions in its Business Tools, which could potentially affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to privacy, but could complicate …
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AI Overviews are here, and they’re making a big impact in the world of SEO. Are you up to speed on how to maximize their impact? Watch on-demand as we dive into the fascinating world …
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Knowing what is going on with your PPC efforts is as important as knowing what your competitors are doing. Monitoring your competitors’ activities can help you capitalize on their weaknesses, draw inspiration from their strengths …
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Despite TikTok’s increasing importance to marketers, the majority of brands are not getting it right, and their videos on the social media platform are under-performing. According to new research, 84% of the video content released by …
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