Early SEO milestones might be easy, but scaling the results needs an upgraded approach. What could that look like? Like startups that come up with a solid niche idea and compete significantly with larger companies, …
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6 steps to AI-driven budgeting and forecasting for digital marketing
AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. Companies can develop robust forecasting and budgeting models that focus on data-driven decisions. This approach enables customized strategies that align with specific …
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Google Shows 7 Hidden Features in Google Trends
Google published a video tutorial with seven tips for using Google Trends to research and share keyword and topic data. The tutorial shows how to find hidden filters and search tools in the Trends interface …
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Your guide to boosting holiday ad performance
Black Friday, Christmas, Valentine’s Day – these aren’t just dates on a calendar; they’re golden opportunities for savvy marketers. A well-planned pay-per-click (PPC) strategy can mean the difference between riding the wave of seasonal demand …
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Google Introduces New Consent Management Tools For Advertisers
Google has announced changes to its consent management tools to address the challenges advertisers face with evolving privacy regulations. According to Google’s Ads Liaison, Ginny Marvin, the new integrated Consent Management Platform (CMP) setup will …
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New Google tools to boost first-party data strategies
Google is rolling out two new features to help you navigate the evolving digital privacy landscape and strengthen first-party data strategies. Why we care. Despite Google deciding to roll back on its plans to remove …
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WordPress Elementor Widgets Add-On Vulnerability
A WordPress plugin add-on for the popular Elementor page builder recently patched a vulnerability affecting over 200,000 installations. The exploit, found in the Jeg Elementor Kit plugin, allows authenticated attackers to upload malicious scripts. Stored …
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Adtech antitrust trial judge blasts Google’s business practices
Google’s legal troubles appeared to worsen yesterday as the judge of the adtech antitrust trial delivered sharp criticism of the tech giant, signaling possible consequences for its business practices. What happened: During the pre-trial motion …
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Is Value-Based Bidding Your Ticket To Higher Quality Leads?
For lead gen marketers, we know it’s not just about generating leads; it’s about attracting the right leads – those that are most likely to convert into valuable customers. Value-based bidding is a strategic approach …
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What SEOs need to know
Google and Bing get a lot of attention, which you’d expect given both hold approximately 95% of the global search market share. However, users searching for “Google alternatives” has increased by 7% year-on-year (mainly driven …
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