Unlocking the Secrets of SEO
Video content is everywhere, but SEO-savvy short-form videos are rare. Thanks to platforms like TikTok, Instagram Reels and YouTube Shorts, these bite-sized videos, typically 15 seconds to two minutes long, strive to capture attention quickly …
Continue reading
In a recent episode of Google’s Search Off the Record podcast, Allan Scott from the “Dups” team explained how Google decides which URL to consider as the main one when there are duplicate pages. He …
Continue reading
Google’s November 2024 core update is now done rolling out, a Google spokesperson told us. It started on November 11, 2024 and completed about 24 days later on December 5, 2024. This update was a typical core update where …
Continue reading
Today OpenAI rolled out what Sam Altman says is the world’s smartest language model in the world plus a brand new Pro tier that comes with unlimited usage limits and with a higher level of …
Continue reading
Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies. In fact, it’s estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated – if it …
Continue reading
Google’s “Search Off the Record” podcast recently highlighted an SEO issue that can make web pages disappear from search results. In the latest episode, Google Search team member Allan Scott discussed “marauding black holes” formed …
Continue reading
Perplexity, an AI-powered search engine, is broadening its publisher program. It added outlets like Los Angeles Times, Adweek and The Independent. Participating publishers will share ad revenue and access performance metrics, with notable absences including …
Continue reading
Our question comes from Madeline, who asked during a recent webinar: “How does the metadata on photos help increase rankings?” That’s a great question, and it’s something that is overlooked in SEO. What Is Image …
Continue reading
Microsoft Advertising remains the underappreciated gem in the digital advertising landscape. While Google Ads dominates search globally, Microsoft’s ad platform has quietly built a significant presence. In desktop search, it commands over 30% of the …
Continue reading
SEO is a multifaceted discipline. It requires a solid strategy, connection to broader digital marketing (and business goals), and accountability. While there are differing processes, approaches, and even opinions on how you should implement it, …
Continue reading