Topic clustering is my preferred approach for building topic authority in SEO. Even without the benefits of keeping content organized and easy to expand, it encourages SEOs to prioritize user intent and relevance over just …
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Google Site Reputation Abuse: FAQ Addresses Concerns
Google has released FAQ guidance on its site reputation abuse policy. The update covers important points about managing third-party content and recovery processes. Breaking Down Third-Party Content Rules Google wants to clarify what counts as …
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Start 2025 with smarter, more impactful email marketing
© 2024 Search Engine Land is a Trademark of Semrush Inc. Third Door Media operates business-to-business media properties and produces events, including SMX. It is the publisher of Search Engine Land, the leading digital publication …
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Common Mistakes And How To Fix Them
With the holiday approaching fast, it’s time to go through holiday SEO pitfalls and learn how to avoid and fix them. Salesforce predicts a 2% year-over-year global sales growth for November and December, totaling $1.19 …
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Bing Webmaster Tools releases Copilot beta
Bing Webmaster Tools has rolled out a beta version of Copilot. Copilot in Bing Webmaster Tools allows you to ask questions and it will use Copilot AI to give you helpful and specific answers, based …
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Google’s Updated Crawler Guidance Recommends ETags
Google announced an update to their crawler documentation, adding more information about caching which should help better understand how to optimize for Google’s crawler. By following the new guidelines on implementing proper HTTP caching headers, …
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Global ad revenue to top $1 trillion, dominated by Google and Meta
The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under WPP. The tech giants—Google, Meta, ByteDance, Amazon …
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WPForms Plugin Vulnerability Affects Up To 6 Million Sites
The WPForms plugin for WordPress exposes websites to a vulnerability that allows attackers to update subscriptions and issue refunds. This flaw enables attackers to modify data they normally should not have access to. Missing Capability …
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Google Search has delayed indexing issues
Google is currently having delayed indexing issues within Google Search. Google said this is affecting a “small number of sites.” What Google wrote. Google posted the issue on its search status dashboard saying: “Google is …
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Reddit Integrates AI-Powered Search With New “Reddit Answers”
Reddit is testing a new AI-powered search feature called “Reddit Answers” with a small group of users in the United States. This tool should help users find information, recommendations, and personal opinions by using real …
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