When implementing effective SEO strategies for clients, a frequent challenge is managing limited resources, especially in content creation and the technical capabilities needed to execute SEO recommendations. This complexity increases when working with organizations operating …
Continue readingHow to maximize PPC and SEO data with co-optimization audits
What if I told you that some of the best SEO insights don’t come from organic search data alone? When SEO data is viewed in isolation, it only explains what’s happening in the organic search …
Continue readingTikTok Enters Search Ads Market in United States
TikTok is no longer just a platform for viral dances and meme-worthy content. With its latest feature, Search Ads, TikTok is positioning itself as a serious player in the world of paid search marketing. Announced …
Continue readingGoogle updates its spam policies document
Google has updated its spam policies documentation as part of a routine refresh while also adding more details around the site reputation abuse policy and expanding and clarifying other areas of its search spam policies …
Continue readingWhy Content Is Important For SEO
Content is SEO. More specifically, it’s one side of the SEO relationship. One core function of search engines is to connect users with the information they’re looking for. That information might be a product listing, …
Continue readingAdopting vs. hacking Google Ads features: The great debate
From your account reps to the interface itself, Google gives you plenty of recommendations on managing your ad campaigns. But are all of those good? Should you ignore these recommendations and “hack” Google’s machine learning …
Continue readingWordPress Files to Trademark ‘Managed WordPress’ & ‘Hosted WordPress’
The WordPress Foundation applied to trademark ‘Managed WordPress’ and ‘Hosted WordPress’ for software and hosting services. If approved, this would limit commercial use of these terms by web hosts and even plugins without prior permission. …
Continue readingDrive ecommerce growth with proven personalization strategies
Learn how personalization can boost average order value, click-through rates, and customer satisfaction, leading to increased engagement and loyalty. Edna Chavira on September 25, 2024 at 11:30 am | Reading time: 1 minute SearchBot is …
Continue readingReview Requests Should Be Treated Like Customer Service [Data Study]
Want to get rid of that sinking feeling of looking with envy at the high review volumes and star ratings of your top local competitors? You already know that both review count and ratings are …
Continue readingReddit launches AI-powered tools to boost ad creation
Reddit unveiled new features for its Ads Manager, including an ads inspiration library, AI copywriter and image auto-cropper. These tools aim to help advertisers, especially small businesses, create more effective ads that resonate with Reddit’s …
Continue reading