Learn how to set up your first paid search campaign with this step-by-step guide, covering goals, keyword research, ad copy, and more. The post How To Set Up Your First Paid Search Campaign appeared first …
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15 AI tools you should use for SEO
AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. However, with new AI tools constantly emerging, it can be overwhelming to know which ones truly enhance productivity and which may complicate …
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Faceted Navigation: Best Practices For SEO
When it comes to large websites, such as ecommerce sites with thousands upon thousands of pages, the importance of things like crawl budget cannot be understated. Building a website with an organized architecture and smart …
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5 ways to scale global search management
Relying solely on content and technical SEO is no longer enough to achieve sustainable success, especially for businesses operating in multiple markets. While these elements are crucial, they fail to fully account for the diverse …
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WordPress Bans Thousands Of WP Engine Customers
WordPress banned WP Engine, a managed WordPress web host, blocking thousands of websites from adding or updating plugins and themes. Technology writer Robert Scoble described the decision as “universally hated in tech” and that out …
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What you need to know
The Google Ads landscape continues to evolve, with a growing emphasis on data usage that complies with strict privacy guidelines. To support advertisers navigating this environment, Google introduced a robust toolset designed to advance their …
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Squarespace Update Strengthens Its Robust Website Builder
Squarespace announced updates to their Blueprint AI, automating website creation, and enhancing their tool suite—further strengthening their website building platform for small and medium-sized businesses. Squarespace Squarespace is known for their easy to use drag …
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The future of keyword targeting
Are you a search marketer looking to expand your reach and drive even more impactful results? Look no further. Join us for How Search Marketing Turned the Tide for CTV Audience Targeting and learn how your existing search …
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Google Updates Their Spam Policy Documentation
Google updated their spam documentation, adding a new definition of site reputation abuse as the largest single change, followed by additional information about manual action consequences. The remaining updates are a content refresh aimed at …
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Key Google Search Console metrics to monitor every month
Let’s face it: Turning raw data into actionable insights can be as cryptic as decoding ancient hieroglyphics, especially for the SEO rookies in your crew. That’s the challenge I addressed in my SMX Advanced 2024 …
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