Google’s John Mueller clarified the longstanding confusion about whether it’s appropriate to use a noindex rule and a canonical tag on the same page. A 2021 statement suggested that using both might ‘maybe’ work, but …
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An In-Depth Guide For Businesses
Social media marketing is all about being where your audience is. If your target audience is active on a platform, then you should be, too. And if you’re looking to speak to a younger demographic, …
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WP Engine C&D Alleges “Coercive Threats” By Mullenweg
WP Engine issued a cease and desist letter to Matt Mullenweg, demanding he stop making ‘false, misleading, and disparaging statements’ and cease using his position at WordPress.org to benefit his for-profit company, Automattic. The letter …
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Why Your Keyword Strategy Isn’t Driving Enough Traffic (And How to Fix It)
This post was sponsored by Moz. The opinions expressed in this article are the sponsor’s own. The scope of modern keyword strategy is expansive and crosses many disciplines. As Google leans further into user experience …
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Client-Side Vs. Server-Side Rendering
Faster webpage loading times play a big part in user experience and SEO, with page load speed a key determining factor for Google’s algorithm. A front-end web developer must decide the best way to render …
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How To Optimize Value-Based Bidding For Maximum ROI
This is it, the final chapter in our journey to mastering value-based bidding! We have covered a lot of ground, from determining whether value-based bidding is a fit for your business, to understanding what data …
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Four Reasons You Can’t Ignore Branded SEO in 2025
This post was sponsored by Similarweb. The opinions expressed in this article are the sponsor’s own. According to Rand Fishkin: ‘For most small and medium businesses and newer creators/publishers, SEO is likely to show poor …
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WordPress Gives WP Engine Users A Reprieve
Matt Mullenweg posted on WordPress.org that WP Engine users have been granted a reprieve from the block on the WordPress plugin and theme repository until October 1st, allowing them to access updates as usual. WordPress …
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Yoast Co-Founder Suggests A WordPress Contributor Board
Joost de Valk, co-founder of the Yoast SEO plugin, published an article calling for more equitable contributions from large WordPress companies, greater financial transparency, and a new board that represents the voices of contributors and …
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How SEO can work with digital marketing teams
In digital marketing, agencies and in-house teams often separate into specialized units like SEO, PPC and content marketing. While this division makes sense internally, it doesn’t align with how customers experience a brand online. Customers …
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