Google cracked down on web scrapers that harvest search results data, triggering global outages at many popular rank tracking tools like SEMRush that depend on providing fresh data from search results pages. What happens if …
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4 practical ways to use generative AI for ad copywriting
Generative AI is a powerful tool for creating content, including PPC ad copy, but it should be used wisely. It’s not about generating content to copy and paste but assisting in the creative process. We’ve …
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Unclear If Opting Out AI Features Avoids Price Hike
Google has made its AI-powered features in Gmail, Docs, Sheets, and Meet free for all Workspace users, but questions remain around pricing adjustments and feature visibility for specific accounts. AI Now Included Without Extra Cost …
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Why your SEO data might be missing
Google apparently made a significant change to its system in the last 48 hours that is impacting multiple SEO tools. The change appears to have blocked many scrapers and APIs, resulting in a data blackout. …
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Google Is Requiring JavaScript To Block SEO Tools
Google has made a change to how it’s search results are served which will also help to secure it against bots and scrapers. Whether this will have further effect on SEO Tools or if they …
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What you need to know
The Supreme Court today unanimously upheld a law requiring TikTok’s Chinese parent company, ByteDance, to sell its U.S. operations by this Sunday or face an effective ban. This decision could make TikTok unavailable for many …
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9 Actionable Steps to Improve Your Google Rankings
Many things have changed in SEO since Google first came online in 1998. Today, with personalized results influenced by user behavior, location, and device, standing out in search engine results is more challenging than ever. …
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Global phishing scams target ad buyers via Google Ads
Sophisticated phishing scams are targeting ad industry media buyers through malicious Google Ads links, allowing hackers to infiltrate accounts and exploit funds for fraudulent ad campaigns. Criminal rings worldwide, including groups suspected to be based …
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How To Choose The Best WordPress Theme For SEO
Your WordPress theme encapsulates your brand and helps provide a good user experience. But people often forget about the search engine optimization aspect of it. A WordPress theme that isn’t SEO-friendly (or worse, is bloated and …
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How to benchmark your SEO performance in 2025
With SEO‘s continued volatility, now is the best time to baseline your SEO data and define your strategic SEO roadmap to improve search performance. This article looks at five areas: Understanding SEO benchmarking fundamentals Let’s …
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