A big challenge for many SEO professionals is identifying what needs to change to move the needle. This article recaps a topic from my SMX Advanced presentation on determining which URLs you should prioritize for …
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Google Shows 3 Ways To Boost Digital Marketing With Google Trends
Google’s Daniel Waisberg and Omri Weisman share three tips for improving both online and offline marketing strategies. They explain how to leverage Google Trends search data to make better decisions about products, optimize strategies, understand …
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Google Ads announces 11-year data retention policy
Google Ads is set to implement a new data retention policy, limiting historical data access to 11 years. As data privacy concerns continues to grow, tech companies may need to adjust their data retention policies. …
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Reddit Makes Game-Changing Updates to Keyword Targeting
In a big move for digital advertisers, Reddit has just introduced a new Keyword Targeting feature, changing the game for how marketers reach their target audiences. This addition brings fresh potential for PPC marketers looking …
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Reddit introduces AI-powered keyword targeting features
Reddit is enhancing its advertising platform with new keyword targeting capabilities, aiming to improve ad relevance and performance for advertisers. The big picture. Reddit is leveraging its community-driven structure to provide contextual advertising opportunities, potentially …
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What The Google Antitrust Verdict Could Mean For The Future Of SEO
In August 2024, Google lost its first major antitrust case in the U.S. Department of Justice vs. Google. While we all gained some interesting insights about how Google’s algorithm works (hello, NavBoost!), understanding the implications …
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Search Engine Land Awards 2024: Complete finalists list
Adviso is leading the way in the 10th annual Search Engine Land Awards. The Canadian agency is a finalist in five categories in 2024. Two other agencies earning finalist status four times are: NP Digital. …
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The World’s First SEO Event Tailored Exclusively For Lawyers
This post was sponsored by Legal SEO Conference. The opinions expressed in this article are the sponsor’s own. Date: December 6, 2024 Location: InterContinental Miami, Florida Capacity: Only 150 spots available The Legal SEO Conference …
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OpenAI to integrate SearchGPT into ChatGPT before 2024 ends
OpenAI’s SearchGPT, which the company said was a temporary prototype when it launched in July, will be integrated into ChatGPT “by the end of the year.” That’s according to Varun Shetty, OpenAI’s head of media …
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Wayback Machine Down Amid Cyberattack, 31 Million Accounts Exposed
The Internet Archive has been hit by a cyberattack, compromising the personal data of over 31 million users. The nonprofit organization, known for its Wayback Machine service, which archives web pages, is grappling with the …
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