Google’s recent Search Off the Record podcast touched on the issue of SEO expertise and the disconnect between how SEOs think Google ranks websites how Googlers understand it. The disparity is so great that Gary …
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Google revives Tag Assistant
Google reversed its decision to deprecate the popular Chrome extension, Tag Assistant, after significant user feedback. This move consolidates Tag Assistant Legacy and Tag Assistant Companion into a single, more efficient tool. The fix. Google …
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Introduction To Vector Databases And How To Use AI For SEO
A vector database is a collection of data where each piece of data is stored as a (numerical) vector. A vector represents an object or entity, such as an image, person, place etc. in the …
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17 Expert Tips For Content Writing In 2025
Let’s face it: Creating content that makes an impact has gotten a lot harder. With AI becoming more sophisticated by the day, it’s no wonder there’s a looming fear of machines replacing humans. And as …
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Email Marketing: An In-Depth Guide
Email is as a highly effective direct marketing channel and could be considered the modern version of direct response marketing. Email marketing campaigns are core strategies in modern digital marketing, with entire businesses successfully built …
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Keys To A Successful Webinar That Drives Leads For Brands
So, you’ve decided to host a webinar. After all, you’ve heard it’s a great means of thought leadership, communicating directly with your ideal audience and providing your expert insights in an exclusive and uninterrupted way. …
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Google Gemini Deep Research May Erode Website Earnings
There’s a compelling theory floating around that Google’s AI agent, called Deep Research, could negatively impact affiliate sites. If true, not only would this impact affiliate site earnings, it could also decrease ad revenues and …
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7 Changes Marketers Should Make
Paid media marketers, take a deep breath – 2024 was a whirlwind, wasn’t it? AI officially moved from buzzword to business-as-usual, with tools like Google’s Gemini and Microsoft’s Copilot changing how we create ads, manage …
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Google Speculates If SEO ‘Is On A Dying Path’
Google’s latest Search Off the Record podcast discussed whether ‘SEO is on a dying path’ because of AI Search. Their assessment sought to explain that SEO remains unchanged by the introduction of AI Search, revealing …
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How To Build Real Connections And Succeed
Reddit has always been a tricky platform for brands to navigate. As someone who has been active on Reddit since it launched nearly 20 years ago, I’ve seen firsthand how its fiercely loyal and highly …
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