Microsoft Advertising remains the underappreciated gem in the digital advertising landscape. While Google Ads dominates search globally, Microsoft’s ad platform has quietly built a significant presence. In desktop search, it commands over 30% of the …
Continue readingA Checklist For Essential Year-Round Tasks
SEO is a multifaceted discipline. It requires a solid strategy, connection to broader digital marketing (and business goals), and accountability. While there are differing processes, approaches, and even opinions on how you should implement it, …
Continue readingHow to search Google by date with before: and after: search commands
Want to filter results before, or after a set date, or even a desired date range? There’s a Google search operator to help you do just that. The “before:YYYY-MM-DD” and “after:YYYY-MM-DD” search operator commands yield …
Continue readingGravatar Offers Free Domains To Use As Bluesky Handles
Gravatar announced a free domain name offer and Bluesky integration that makes it relatively easy to use a custom domain name as a Bluesky handle. A custom handle provides a more professional Bluesky presence compared …
Continue readingHow to improve PPC lead quality for B2B campaigns
Lead generation has three undeniable truths: It’s easy to drive leads. It’s hard to drive quality leads. If you deliver poor ones, your sales team won’t be happy. Nearly every lead gen brand that approaches …
Continue readingGoogle Announces New ‘Dating & Companionship’ Ads Policy
Google announced it will launch a new Dating and Companionship Ads policy and certification program on March 4. This update aims to improve oversight of dating ads on Google’s advertising platforms. New Policy Highlights Advertisers …
Continue readingGoogle Analytics enhances remarketing with Customer Match integration
Google launched Customer Match for Google Analytics audiences. This new feature will help you expand reach and improve your remarketing campaigns. By integrating first-party customer data into the remarketing process, Google aims to improve the …
Continue readingWhat This Means For Social Media Marketers
Human nature craves connection, so much so that we seek it almost everywhere we can find it – at social events, in our jobs, and now online in micro-communities. The desire to feel camaraderie and …
Continue reading6 tips for successful ecommerce search campaigns
Having a clear ecommerce search strategy is essential – especially during the holidays. Ready to refine your PPC approach? Success will hinge on seamless collaboration between sales, marketing, and media teams. The specifics may vary, …
Continue readingScan of 140K Sites Reveals Best WordPress Plugins
An analysis of 140,000 sites hosted on managed WordPress host Kinsta revealed the WordPress plugins that users judge to be the best. These findings highlight how publishers prioritize performance, SEO, and user experience. 10. Schema.org …
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